{"id":4830,"date":"2025-10-14T12:32:51","date_gmt":"2025-10-14T10:32:51","guid":{"rendered":"https:\/\/www.elementlogic.net\/au\/?post_type=insight&#038;p=4830"},"modified":"2025-10-15T08:59:44","modified_gmt":"2025-10-15T06:59:44","slug":"the-state-of-ai-in-automation-what-works-today","status":"publish","type":"insight","link":"https:\/\/www.elementlogic.net\/au\/insights\/the-state-of-ai-in-automation-what-works-today\/","title":{"rendered":"The State of AI in Automation &#8211; What Works Today"},"content":{"rendered":"<div class=\"wp-block-dekode-page-title\">\n\t\t\t<div class=\"dekode-page-title__container\">\n<h1 class=\"wp-block-post-title\">The State of AI in Automation &#8211; What Works Today<\/h1>\n\n<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/www.elementlogic.net\/au\/insights\/\">Insights<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\">The State of AI in Automation &#8211; What Works Today<\/span><\/span><\/div>\n<\/div>\n\t\t<\/div>\n\n<p class=\"t2-ingress wp-block-t2-ingress\">There is a lot of noise in the automation market about artificial intelligence. But when you cut through the hype, the truth is that most AI today is not delivering on its promise &#8211; at least not outside of tightly embedded applications.<\/p>\n\n<figure class=\"alignwide wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/10\/image-4-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/10\/image-4-1.png 1536w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/10\/image-4-1-300x200.png 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/10\/image-4-1-1024x683.png 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/10\/image-4-1-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n<p>Where AI is working well is inside hardware. Take our Boston-based partner <a href=\"https:\/\/righthandrobotics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RightHand Robotics<\/a>: the way they apply learning algorithms to their camera vision and robotic picking allows for more accurate picking which gets better for every pick made. Or <a href=\"https:\/\/www.omnimod.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omnimod<\/a>, with its machine-learning camera-system that optimizes carton routing for better sequencing and flow of goods. These are focused, AI-embedded equipment &#8211; and they work.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<br>But the disruptive opportunity lies elsewhere: AI that operates across systems. Software that sees the bigger picture, connects the dots between AI-embedded equipment, teams, and data flows &#8211; and turns trends and events into action.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-orchestration-that-connects-the-dots-nbsp\"><strong>Orchestration that Connects the Dots<\/strong>&nbsp;<\/h2>\n\n\n\n<p>At Element Logic, we do not just invest in building features &#8211; we build orchestration.&nbsp;<\/p>\n\n\n\n<p>Our hardware-agnostic software suite is purposefully designed to integrate with a wide range of best-in-class technologies, from AutoStore to AMRs to conveyors and packing systems. This flexibility enables us to act as the \u201ccentral nervous system\u201d of warehouse operations &#8211; connecting inputs, orchestrating outputs, and creating an end-to-end flow of intelligence.&nbsp;<\/p>\n\n\n\n<p>It is not just about collecting data \u2013 it is what you do with it. As Christian Rognes, our Group Chief Product Officer, puts it:<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/10\/IMG_9648-300x300.jpeg\" class=\"quote-image\" alt=\"\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/10\/IMG_9648-300x300.jpeg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/10\/IMG_9648-1024x1024.jpeg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/10\/IMG_9648-150x150.jpeg 150w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/10\/IMG_9648-768x768.jpeg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/10\/IMG_9648-1536x1536.jpeg 1536w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/10\/IMG_9648-2048x2048.jpeg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>AI should not just give you dashboards. It should suggest and sometimes execute solutions &#8211; and learn from them. That is the power of orchestration. Instead of static reporting, you get dynamic decision-making: automation that sees, understands, and adapts in real time.<\/p>\n<cite>Christian Rognes, CPO at Element Logic<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<p>\u201cAI should not just give you dashboards. It should suggest and sometimes execute solutions &#8211; and learn from them. That is the power of orchestration. Instead of static reporting, you get dynamic decision-making: automation that sees, understands, and adapts in real time.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-that-acts-not-just-observes-nbsp\"><strong>AI That Acts, Not Just Observes<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Let us ground this with a simple, real-world use case. In our <a href=\"https:\/\/www.elementlogic.net\/au\/solutions-and-services\/software\/#emanager\" target=\"_blank\" rel=\"noreferrer noopener\">eManager<\/a> platform, a human picker receives an item at a port, picks it, places it into a carton, and confirms the pick on a screen. But camera systems are already advanced enough to recognize actions like picking or placing items without manual confirmation.&nbsp;<\/p>\n\n\n\n<p>As this technology matures, orchestration platforms will be able to interpret these signals directly and trigger the next step automatically. This reduces friction, cuts errors, and enables smoother collaboration between people and systems. At Element Logic, we are building the orchestration layer that can turn system observations into intelligent action &#8211; because AI should not just see, it should act.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-putting-people-at-the-core-of-tech-nbsp\"><strong>Putting People at the Core of Tech<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Element Logic is not just a robotics partner or automation system integrator \u2013 we are becoming a technology company.<\/p>\n\n\n\n<p>That means we are not just adding features; we are designing outcomes. We follow a proven Product Operating Model, as you\u2019ll find in the best technology organizations in Silicon Valley or elsewhere, which emphasizes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Empowered Product Teams<\/strong>: Small, cross-functional units with product managers, designers, and engineers solving problems, not ticking boxes&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Continuous Discovery and Delivery<\/strong>: Ongoing validation with real users, aiming at continuous release of value to customer production systems&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Outcome over Output<\/strong>: Measuring success by impact, not feature count&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strong Product Leadership<\/strong>: Clear priorities, aligned roadmaps&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer-First Culture<\/strong>: Solutions grounded in actual user needs&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.elementlogic.net\/au\/content\/uploads\/2023\/06\/Eoperator-1024x683-1.jpeg\" alt=\"\" class=\"wp-image-3552\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2023\/06\/Eoperator-1024x683-1.jpeg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2023\/06\/Eoperator-1024x683-1-300x200.jpeg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2023\/06\/Eoperator-1024x683-1-768x512.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>These teams do not sit in labs. They are on-site, co-creating with our customers through design sprints. We also conduct anthropological work where we observe warehouse workers over time to uncover insights they may not even be aware of themselves.&nbsp;<\/p>\n\n\n\n<p>It is tech, built <em>with<\/em> humans &#8211; not just <em>for<\/em> them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-smart-innovation-built-on-trust-nbsp\"><strong>Smart Innovation Built on Trust<\/strong>&nbsp;<\/h2>\n\n\n\n<p>In an industry that prizes reliability, innovation cannot come at the cost of trust. &nbsp;<br>At Element Logic, we strike a deliberate balance: we invest in emerging technologies, model training, and R&amp;D &#8211; but we also build with delivery in mind.&nbsp;<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>We focus on high-quality execution that scales. This means validating before scaling. Listening before shipping. Earning confidence before pushing boundaries.<\/p>\n<cite>Christian Rognes, CPO at Element Logic<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<p>As Christian notes \u2013 we focus on high-quality execution that scales. This means validating before scaling. Listening before shipping. Earning confidence before pushing boundaries. That balance &#8211; disruption with discipline &#8211; is core to who we are.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-it-matters-for-you-and-for-us-nbsp\"><strong>Why It Matters &#8211; For You and for Us<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Our ambition is not just to optimize warehousing worldwide. It is also to optimize outcomes. And we believe the companies that win in this next chapter of automation will be those who:&nbsp;<br>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the <strong>full warehouse context<\/strong>, not just parts of it&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritize <strong>data orchestration<\/strong>&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build <strong>modular, intelligent, human-centered platforms<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commit to <strong>customer empathy and product excellence<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><br>At Element Logic, we are already moving in this direction. Our unique combination of software-driven orchestration, deep domain expertise, and customer-led product teams positions us to lead the industry &#8211; not just in adoption, but in impact.&nbsp;<\/p>\n\n\n\n<p>Because the future of automation is not just more robots. It is smarter, and more human technology that helps people, processes, and machines perform at their best.&nbsp;<\/p>\n\n\n\n<p>That is what we do every day &#8211; automation that thinks, with you in mind.<\/p>\n\n\n\n\t\t<div class=\"wp-block-dekode-simple-cta\">\n\t\t\t<div class=\"dekode-simple-cta__inner\">\n\n<h3 class=\"wp-block-heading\" id=\"want-to-learn-more-about-how-element-logic-can-optimize-your-warehouse-performance\">Want to learn more about how Element Logic can optimize your warehouse performance? <\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/elementlogic.net\/contact-us\">Get in touch today<\/a><\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Where AI is working well is inside hardware. Take our Boston-based partner RightHand Robotics: the way they apply learning algorithms [&hellip;]<\/p>\n","protected":false},"featured_media":4841,"parent":0,"template":"","meta":{"hreflang_relation":0,"_el_cross_publish_source_blog_url":"","_el_cross_publish_source_blog_id":0,"_el_cross_publish_source_post_id":0,"_el_cross_publish_sync_state":"","exclude_from_search":false,"footnotes":""},"insight_tax":[],"class_list":["post-4830","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The State of AI in Automation - What Works Today - Element Logic AU &amp; NZ<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The State of AI in Automation - What Works Today\" \/>\n<meta property=\"og:description\" content=\"Where AI is working well is inside hardware. 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