{"id":284,"date":"2024-08-22T19:56:51","date_gmt":"2024-08-22T17:56:51","guid":{"rendered":"https:\/\/www.elementlogic.net\/au\/?page_id=284"},"modified":"2026-01-15T20:15:03","modified_gmt":"2026-01-15T19:15:03","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.elementlogic.net\/au\/about-us\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\n\t\t<div style=\"--dekode-hero-dim:0.5; --t2-icon-fill:var(--wp--preset--color--white); min-height:500px;\" class=\"alignfull dekode-hero-content-position-center has-media-background wp-elements-76e3d7f0db8f4a149675500b3d00871c wp-block-dekode-hero has-text-color has-white-color\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/Bergfreunde-AutoStore-Grid-1024x324.jpg\" class=\"dekode-hero__image\" alt=\"A view over the Bergfreunde AutoStore Grid from Element Logic with robots wokring on top.\" style=\"--focalpoint: 50% 50%;\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/Bergfreunde-AutoStore-Grid-1024x324.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/Bergfreunde-AutoStore-Grid-300x95.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/Bergfreunde-AutoStore-Grid-768x243.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/Bergfreunde-AutoStore-Grid-1536x486.jpg 1536w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/Bergfreunde-AutoStore-Grid.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<div class=\"dekode-hero__content\">\n\t\t\t\t<div class=\"dekode-hero__container\">\n\t\t\t\t\t\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"our-story\">Our Story<\/h1>\n\n\n\n<p class=\"has-text-align-center\">Ever since Element Logic saw the light of day in 1985, we have been maximizing the success of warehouses across the globe.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-icon has-icon-theme_arrow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.elementlogic.net\/au\/contact-us\/\">Contact us today<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-theme_arrow\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.627 12.75H5.25C5.03717 12.75 4.859 12.6782 4.7155 12.5345C4.57183 12.391 4.5 12.2128 4.5 12C4.5 11.7872 4.57183 11.609 4.7155 11.4655C4.859 11.3218 5.03717 11.25 5.25 11.25H16.627L11.4577 6.08076C11.3091 5.93209 11.2357 5.75809 11.2375 5.55876C11.2395 5.35942 11.318 5.18217 11.473 5.02701C11.6282 4.88217 11.8038 4.80717 12 4.80201C12.1962 4.79684 12.3718 4.87184 12.527 5.02701L18.8673 11.3673C18.9609 11.4609 19.0269 11.5597 19.0652 11.6635C19.1037 11.7673 19.123 11.8795 19.123 12C19.123 12.1205 19.1037 12.2327 19.0652 12.3365C19.0269 12.4403 18.9609 12.5391 18.8673 12.6328L12.527 18.973C12.3885 19.1115 12.217 19.1823 12.0125 19.1855C11.808 19.1887 11.6282 19.1178 11.473 18.973C11.318 18.8178 11.2405 18.6397 11.2405 18.4385C11.2405 18.2372 11.318 18.0589 11.473 17.9038L16.627 12.75Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg><\/a><\/div>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"We are Element Logic | World`s first AutoStore partner | EN\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8p_4EE-z5hA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optimizing-since-day-one\">Optimizing since day one<\/h2>\n\n\n\n<p>From humble beginnings&nbsp;&#8211;&nbsp;timing warehouse workers with stopwatches&nbsp;&#8211;&nbsp;we&nbsp;have evolved into a global leader in warehouse automation. Our breakthrough came in 2003 when we implemented the world\u2019s first AutoStore\u2122 system, pioneering a new era in&nbsp;logistics&nbsp;robotics.&nbsp;<\/p>\n\n\n\n<p>Headquartered in Norway, and with a foundation built on curiosity, reliability, and performance, we continue to lead the way. By&nbsp;combining intelligent software, robotics, and a people-first philosophy, we&nbsp;solve the industry\u2019s toughest challenges.&nbsp;<\/p>\n\n\n\n<p>With a constant focus on innovation, we continuously bring&nbsp;new technology&nbsp;and services to the market,&nbsp;designed&nbsp;to fill the gaps in traditional warehousing and&nbsp;optimize&nbsp;performance end-to-end.&nbsp;<\/p>\n\n\n\n<p>What has&nbsp;not changed is our mindset. We&nbsp;remain&nbsp;close to our customers, agile in our approach, and driven to deliver results.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" src=\"https:\/\/www.elementlogic.net\/au\/content\/uploads\/2024\/07\/Element_history1-1024x489.jpg\" alt=\"Element Logic founders working on old computer\" class=\"wp-image-285\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/07\/Element_history1-1024x489.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/07\/Element_history1-300x143.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/07\/Element_history1-768x367.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/07\/Element_history1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-we-are-and-what-drives-us\"><strong>Who We Are&nbsp;and What Drives Us<\/strong><\/h2>\n\n\n\n<p>In Element&nbsp;Logic, we&nbsp;are driven by people, powered by innovation, and connected across the globe.&nbsp;<\/p>\n\n\n\n<p>Our team of&nbsp;over&nbsp;a&nbsp;thousand experts&nbsp;combine&nbsp;decades of warehouse experience with the latest robotics and data-driven software to deliver end-to-end solutions that boost efficiency, accuracy, and scalability. From e-commerce and retail to manufacturing and 3PL, we empower our customers to stay ahead in dynamic markets.&nbsp;<br>&nbsp;<\/p>\n\n\n\n<p>While our technology is advanced, it is our people who truly make the difference&nbsp;and&nbsp;help&nbsp;our customers succeed.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/www.elementlogic.net\/au\/content\/uploads\/2024\/07\/Element_history2-1024x526.jpg\" alt=\"Old photo of Element Logic employees with power tools\" class=\"wp-image-288\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/07\/Element_history2-1024x526.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/07\/Element_history2-300x154.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/07\/Element_history2-768x395.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/07\/Element_history2.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-we-do\">What We Do<\/h2>\n\n\n\n<p>We deliver scalable,&nbsp;full-cycle&nbsp;automation solutions&nbsp;&#8211;&nbsp;from consulting and design to intelligent software and lifecycle support, all&nbsp;rooted in&nbsp;deep industry insight.&nbsp;<\/p>\n\n\n\n<p>Whether integrated with AutoStore\u2122 or&nbsp;developed&nbsp;beyond it, our&nbsp;solutions&nbsp;are designed to streamline&nbsp;logistics, boost accuracy, and future-proof warehouse operations.&nbsp;<\/p>\n\n\n\n<p>Our offering includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Warehouse design and consulting&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integrated robotics and&nbsp;automated&nbsp;material handling&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Element Logic Warehouse Software&nbsp;(WCS,&nbsp;AI applications and warehouse analytics&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automation-as-a-Service and&nbsp;flexible financial solutions<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lifecycle support and\u00a0service offering\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.elementlogic.net\/au\/content\/uploads\/2024\/09\/total-offering.svg\" alt=\"model showing the total solution and service offering of element logic\" class=\"wp-image-2476\"\/><figcaption class=\"wp-element-caption\">We do not just sell technology, we solve challenges. Our mission is to make your warehouse faster, smarter, and more sustainable. By viewing the warehouse as a complete ecosystem, we design purpose-built solutions for your needs. <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"global-presence-local-commitment\"><strong>Global Presence, Local Commitment<\/strong>&nbsp;<\/h2>\n\n\n\n<p>With offices across the world, we combine global strength with local&nbsp;expertise. Our teams speak your language, understand your challenges, and deliver tailored solutions with global support.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-icon has-icon-theme_arrow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.elementlogic.net\/au\/about-us\/locations\/\">Explore our Locations<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-theme_arrow\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.627 12.75H5.25C5.03717 12.75 4.859 12.6782 4.7155 12.5345C4.57183 12.391 4.5 12.2128 4.5 12C4.5 11.7872 4.57183 11.609 4.7155 11.4655C4.859 11.3218 5.03717 11.25 5.25 11.25H16.627L11.4577 6.08076C11.3091 5.93209 11.2357 5.75809 11.2375 5.55876C11.2395 5.35942 11.318 5.18217 11.473 5.02701C11.6282 4.88217 11.8038 4.80717 12 4.80201C12.1962 4.79684 12.3718 4.87184 12.527 5.02701L18.8673 11.3673C18.9609 11.4609 19.0269 11.5597 19.0652 11.6635C19.1037 11.7673 19.123 11.8795 19.123 12C19.123 12.1205 19.1037 12.2327 19.0652 12.3365C19.0269 12.4403 18.9609 12.5391 18.8673 12.6328L12.527 18.973C12.3885 19.1115 12.217 19.1823 12.0125 19.1855C11.808 19.1887 11.6282 19.1178 11.473 18.973C11.318 18.8178 11.2405 18.6397 11.2405 18.4385C11.2405 18.2372 11.318 18.0589 11.473 17.9038L16.627 12.75Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"our-mission-vision-and-values\">Our Mission, Vision and Values<\/h2>\n\n\n\n<p><strong>Mission<\/strong>&nbsp;<br>To make our customers more profitable by&nbsp;optimizing&nbsp;their warehouse performance.&nbsp;<\/p>\n\n\n\n<p><strong>Vision<\/strong>&nbsp;<br>To revolutionize warehousing worldwide.&nbsp;<\/p>\n\n\n\n<p><strong>Our Values<\/strong>&nbsp;<br>At Element Logic, our values are more than words &#8211; they guide every decision we make, from designing solutions to supporting our people and partners. They are the foundation of how we revolutionize warehousing together.&nbsp;<\/p>\n\n\n\n<p><strong>We are Brave<\/strong>&nbsp;<br>We think differently, challenge the status quo, and lead with bold ideas.&nbsp;<br>We learn fast, act with confidence, and push our industry forward.&nbsp;<\/p>\n\n\n\n<p><strong>We are Passionate<\/strong>&nbsp;<br>We love what we do and bring energy, warmth, and teamwork into every project.&nbsp;<br>Our drive comes from solving challenges and exceeding expectations.&nbsp;<\/p>\n\n\n\n<p><strong>We are Reliable<\/strong>&nbsp;<br>We stand by our&nbsp;word&nbsp;and back it up with action.&nbsp;<br>With trust, transparency, and quality at our core, we are a partner you can count on.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sustainability-and-responsibility\"><strong>Sustainability and Responsibility<\/strong><\/h2>\n\n\n\n<p>Automation done right helps businesses do more with less. Our solutions are crafted for&nbsp;energy efficient&nbsp;operations, reducing not only energy use but waste and carbon&nbsp;footprint too. By improving space&nbsp;utilization&nbsp;with&nbsp;high-density&nbsp;systems, we enable smarter use of existing infrastructure&nbsp;and reducing environmental impact.&nbsp;<\/p>\n\n\n\n<p>We believe in responsible automation because it is good for business,&nbsp;people&nbsp;and the planet &#8211; and we support companies in implementing it through transparent, sustainable practices and&nbsp;lifecycle aware&nbsp;business models.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-people-amp-culture\">Our People &amp; Culture<\/h2>\n\n\n\n<p>Our people are our greatest strength. We believe the best ideas&nbsp;emerge&nbsp;in an open, respectful,&nbsp;and inclusive workplace. That&nbsp;is why we keep our structure flat, our culture agile, and our teams&nbsp;empowered.&nbsp;<\/p>\n\n\n\n<p>We celebrate collaboration&nbsp;between our colleagues, our customers, and our partners. Because when people are in their element, performance follows.&nbsp;<\/p>\n\n\n\n\t\t<div class=\"wp-block-dekode-simple-cta\">\n\t\t\t<div class=\"dekode-simple-cta__inner\">\n\n<h3 class=\"wp-block-heading\" id=\"ready-to-take-your-warehouse-performance-to-the-next-level-let-s-talk-about-how-element-logic-can-help-you-minimize-costs-maximize-efficiency-and-stay-competitive\">Ready to take your warehouse performance to the next level?&nbsp;<br>Let\u2019s talk about how Element Logic can help you minimize costs, maximize efficiency, and stay competitive.&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-icon has-icon-theme_arrow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.elementlogic.net\/au\/contact-us\/\">Contact us<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-theme_arrow\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.627 12.75H5.25C5.03717 12.75 4.859 12.6782 4.7155 12.5345C4.57183 12.391 4.5 12.2128 4.5 12C4.5 11.7872 4.57183 11.609 4.7155 11.4655C4.859 11.3218 5.03717 11.25 5.25 11.25H16.627L11.4577 6.08076C11.3091 5.93209 11.2357 5.75809 11.2375 5.55876C11.2395 5.35942 11.318 5.18217 11.473 5.02701C11.6282 4.88217 11.8038 4.80717 12 4.80201C12.1962 4.79684 12.3718 4.87184 12.527 5.02701L18.8673 11.3673C18.9609 11.4609 19.0269 11.5597 19.0652 11.6635C19.1037 11.7673 19.123 11.8795 19.123 12C19.123 12.1205 19.1037 12.2327 19.0652 12.3365C19.0269 12.4403 18.9609 12.5391 18.8673 12.6328L12.527 18.973C12.3885 19.1115 12.217 19.1823 12.0125 19.1855C11.808 19.1887 11.6282 19.1178 11.473 18.973C11.318 18.8178 11.2405 18.6397 11.2405 18.4385C11.2405 18.2372 11.318 18.0589 11.473 17.9038L16.627 12.75Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg><\/a><\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\n\n\t\t<div style=\"--link-cards-grid-columns: 3\" class=\"dekode-link-cards has-3-columns wp-block-dekode-link-cards\">\n\t\t\t<div class=\"dekode-link-cards__items\">\n\t\t\t\t\n<div class=\"wp-block-dekode-link-card\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"322\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/Wallpaper-8-768x322.jpg\" class=\"\" alt=\"People sitting in a meeting room discussing solutions\" \/>\t<div class=\"dekode-link-card__content\">\n\t\t\t\t<p class=\"dekode-link-card__title\">\n\t\t\tCareer\t\t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"wp-block-dekode-link-card\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"322\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/12\/24-768x322.png\" class=\"\" alt=\"\" \/>\t<div class=\"dekode-link-card__content\">\n\t\t\t\t<p class=\"dekode-link-card__title\">\n\t\t\tLocations\t\t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"wp-block-dekode-link-card\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"322\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/12\/23-768x322.png\" class=\"\" alt=\"\" \/>\t<div class=\"dekode-link-card__content\">\n\t\t\t\t<p class=\"dekode-link-card__title\">\n\t\t\tManagement\t\t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"wp-block-dekode-link-card\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"322\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/12\/25-768x322.png\" class=\"\" alt=\"\" \/>\t<div class=\"dekode-link-card__content\">\n\t\t\t\t<p class=\"dekode-link-card__title\">\n\t\t\tEvents &amp; Exhibitions\t\t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Optimizing since day one From humble beginnings&nbsp;&#8211;&nbsp;timing warehouse workers with stopwatches&nbsp;&#8211;&nbsp;we&nbsp;have evolved into a global leader in warehouse automation. 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