{"id":1170,"date":"2021-06-17T09:00:00","date_gmt":"2021-06-17T07:00:00","guid":{"rendered":"https:\/\/www.elementlogic.net\/au\/?p=1170"},"modified":"2025-01-21T15:15:31","modified_gmt":"2025-01-21T14:15:31","slug":"manifesting-our-commitment-to-innovation","status":"publish","type":"post","link":"https:\/\/www.elementlogic.net\/au\/news\/manifesting-our-commitment-to-innovation\/","title":{"rendered":"Manifesting our commitment to innovation"},"content":{"rendered":"<div class=\"wp-block-dekode-page-title\">\n\t\t\t<div class=\"dekode-page-title__container\">\n<h1 class=\"wp-block-post-title\">Manifesting our commitment to innovation<\/h1>\n<\/div>\n\t\t<\/div>\n\n<figure class=\"alignwide wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/image-42.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Two men testing a robotic arm\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/image-42.png 1500w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/image-42-300x200.png 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/image-42-1024x683.png 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/image-42-768x512.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n<p class=\"t2-ingress wp-block-t2-ingress\">Element Logic has undergone significant growth over the last years and have established a strategy and innovation team as a guide going forward and to secure bringing value to customers.<\/p>\n\n<div class=\"wp-block-dekode-post-date\"><span class=\"date-published\">Published <time datetime=\"2021-06-17T09:00:00+02:00\">June 17, 2021 09:00<\/time><\/span> <\/div>\n\n\n<p>Growth can be achieved in many ways. In addition to consolidating our position in existing markets, growth can also entail entering new markets, serving new customer segments, or developing new revenue streams.<\/p>\n\n\n\n<p>Element Logic can achieve growth by defining how to drive greater value creation for existing and new customers, which will help determine how we want to develop our product, service portfolio and pursue new business models. The Strategy and Innovation team\u2019s task is to figure out where it makes sense for Element Logic to grow, and consequently define how \u2013 with innovation being one of the most important growth levers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"attachment_2952\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.elementlogic.net\/au\/content\/uploads\/2021\/06\/EL_Solar_eOperator_robot-1024x683.jpg\" alt=\"\" class=\"wp-image-3585\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2021\/06\/EL_Solar_eOperator_robot-1024x683.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2021\/06\/EL_Solar_eOperator_robot-300x200.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2021\/06\/EL_Solar_eOperator_robot-768x512.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2021\/06\/EL_Solar_eOperator_robot.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">NEW TECHNOLOGY: In addition to developing growth strategies across markets, the strategy and innovation team will plan strategies for new product launches.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"customer-centricity-is-at-the-core\"><strong>Customer centricity is at the core<\/strong><\/h2>\n\n\n\n<p>\u201cWe are excited to have established the strategy and innovation team in Element Logic. The team\u2019s main focus will be to bring a valuable outside perspective to our industry, and I look forward to building on their innovative ideas\u201d, Dag-Adler Blakseth, CEO at Element Logic, says.<\/p>\n\n\n\n<p>The key priority of the team is to gain a deeper understanding of the industry and our customers.<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"283\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/approaching-the-billion-e1724705274574-300x283.jpg\" class=\"quote-image\" alt=\"Co-founder Dag-Adler Blakseth staning in front of the Element Logic Headquarters.\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/approaching-the-billion-e1724705274574-300x283.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/approaching-the-billion-e1724705274574-1024x967.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/approaching-the-billion-e1724705274574-768x726.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/approaching-the-billion-e1724705274574.jpg 1122w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>The goal is to understand our customers even better than they do themselves. By understanding their business, key value drivers and where they expect to go, we can support them better<\/p>\n<cite>Dag-Adler Blakseth, CEO at Element Logic<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<p>We want to connect with customers, all the way from the users of our solutions to the leadership team, to truly understand their point of view and challenges. Customer insight gives valuable input for our strategy and innovation agenda and helps Element Logic understand how we can help drive greater value creation for our customers\u201d, Blakseth explains.<\/p>\n\n\n\n<p>Innovation has always been an essential part of Element Logic. They have never been afraid to try new technology or new ways of optimising warehouses. This mindset is why Element Logic was the&nbsp;<a href=\"https:\/\/www.elementlogic.net\/au\/cases\/the-worlds-first-autostore-warehouse-still-going-strong\/\">first in the world to implement AutoStore<\/a>&nbsp;in a working warehouse.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" id=\"attachment_2988\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/www.elementlogic.net\/au\/content\/uploads\/2021\/06\/Element-Logic_Innovasjon_kunder-1024x664-1.jpg\" alt=\"\" class=\"wp-image-3586\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2021\/06\/Element-Logic_Innovasjon_kunder-1024x664-1.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2021\/06\/Element-Logic_Innovasjon_kunder-1024x664-1-300x195.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2021\/06\/Element-Logic_Innovasjon_kunder-1024x664-1-768x498.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">UNDERSTANDING CUSTOMER NEEDS: Is the key to successful innovation.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"exciting-times-in-intralogistics\"><strong>Exciting times in intralogistics<\/strong><\/h2>\n\n\n\n<p>Our industry has experienced exponential growth for many years now. With eCommerce skyrocketing, the need for new warehouses and better utilisation of existing warehouse space keeps increasing at an impressive rate.<\/p>\n\n\n\n<p>A big part of Element Logic\u2019s success is due to being the leading AutoStore integrator globally in terms of revenue and market share. This is a result of several years of hard work and a relationship and partnership that spans over decades.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" id=\"attachment_2987\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/www.elementlogic.net\/au\/content\/uploads\/2021\/06\/Element-Logic_utvidelser-europa-1024x525-1.png\" alt=\"\" class=\"wp-image-3588\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2021\/06\/Element-Logic_utvidelser-europa-1024x525-1.png 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2021\/06\/Element-Logic_utvidelser-europa-1024x525-1-300x154.png 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2021\/06\/Element-Logic_utvidelser-europa-1024x525-1-768x394.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">EXPANSION: In 2021, Element Logic expanded and opened four new offices in the Czech Republic, Finland,Spain and Italy.<\/figcaption><\/figure>\n\n\n\n<p>In 2020, Element Logic had a 40 % growth compared to 2019 and surpassed 100 million EUR in revenue for the first time in its 35-year history. In the same year, Element Logic officially became the world\u2019s largest AutoStore distributor.<\/p>\n\n\n\n<p>\u201cIn several markets, we have achieved growth beyond our plans and budgets. The incredible growth in online shopping has been essential for our success, and we are pleased to see Element Logic grow at a fast pace while increasing our market shares\u201d, Blakseth says.<\/p>\n\n\n\n\t\t<div class=\"wp-block-dekode-simple-cta\">\n\t\t\t<div class=\"dekode-simple-cta__inner\">\n\n<h3 class=\"wp-block-heading\" id=\"want-to-learn-more-about-how-element-logic-can-optimize-your-warehouse-performance\">Want to learn more about how Element Logic can optimize your warehouse performance? <\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.elementlogic.net\/au\/contact-us\/\">Get in touch today<\/a><\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Growth can be achieved in many ways. In addition to consolidating our position in existing markets, growth can also entail [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hreflang_relation":0,"_el_cross_publish_source_blog_url":"","_el_cross_publish_source_blog_id":0,"_el_cross_publish_source_post_id":0,"_el_cross_publish_sync_state":"","exclude_from_search":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Manifesting our commitment to innovation - Element Logic AU &amp; NZ<\/title>\n<meta name=\"description\" content=\"Element Logic always look for new ways to innovate our technology. 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