{"id":3034,"date":"2024-10-31T11:15:25","date_gmt":"2024-10-31T10:15:25","guid":{"rendered":"https:\/\/www.elementlogic.net\/au\/?p=3034"},"modified":"2025-04-30T14:51:37","modified_gmt":"2025-04-30T12:51:37","slug":"pilot-project-with-new-technology-exceeds-expectations","status":"publish","type":"post","link":"https:\/\/www.elementlogic.net\/au\/news\/pilot-project-with-new-technology-exceeds-expectations\/","title":{"rendered":"Pilot Project with New Technology Exceeds Expectations"},"content":{"rendered":"<div class=\"wp-block-dekode-page-title\">\n\t\t\t<div class=\"dekode-page-title__container\">\n<h1 class=\"wp-block-post-title\">Pilot Project with New Technology Exceeds Expectations<\/h1>\n<\/div>\n\t\t<\/div>\n\n<figure class=\"alignwide wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"548\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Omnimod.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Omnimod.jpg 960w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Omnimod-300x171.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Omnimod-768x438.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<div class=\"wp-block-dekode-post-date\"><span class=\"date-published\">Published <time datetime=\"2024-10-31T11:15:25+01:00\">October 31, 2024 11:15<\/time><\/span> <\/div>\n\n\n<p>Photo: \u00d8yvind Ludt\/Logistikk Inside<\/p>\n\n\n<p class=\"t2-ingress wp-block-t2-ingress\">In 2022, Element Logic invested NOK 15 million in OmniMod AS, a provider of innovative modular systems that handle everything from automated sorting to efficient distribution to workstations using artificial intelligence.\u00a0<\/p>\n\n\n<p>In October 2024, the world\u2019s first OmniMod installation went live at Kitch&#8217;n\u2019s warehouse in Norway, and the results have exceeded expectations. Kitch&#8217;n is a Norwegian retailer specializing in kitchenware, tableware, stoneware, and cutlery. With a higher speed than initially promised, the pilot project demonstrates the potential of OmniMod technology, which optimizes flexible and rapid transport of orders through the warehouse.&nbsp;<\/p>\n\n\n\n<p>Element Logic is a partner in this project and previously delivered the AutoStore system for Kitch&#8217;n\u2019s e-commerce warehouse, where 80 percent of the items are stored. The OmniMod system spans an area of three by eight meters and integrates seamlessly with the AutoStore solution.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.elementlogic.net\/au\/content\/uploads\/2024\/10\/Kitchn-Omnimod-Element-Logic-1024x768.jpeg\" alt=\"\" class=\"wp-image-3036\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Kitchn-Omnimod-Element-Logic-1024x768.jpeg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Kitchn-Omnimod-Element-Logic-300x225.jpeg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Kitchn-Omnimod-Element-Logic-768x576.jpeg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Kitchn-Omnimod-Element-Logic-1536x1152.jpeg 1536w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Kitchn-Omnimod-Element-Logic-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The boxes are transported to the correct packing station before they are finally sent on for palletizing<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-higher-efficiency-than-promised-nbsp\"><strong>Higher Efficiency Than Promised<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Petter Gr\u00e5lumstuen, IT and Logistics manager at Homeco, which owns Kitch&#8217;n, Tilbords, and Cervera, says:&nbsp;&#8220;Until now, we have packed orders at packing tables. We wanted a sorting system with conveyor belts, but we didn\u2019t want to commit to a fixed system. So, we decided to go with OmniMod instead,&#8221;. Gr\u00e5lumstuen explains. He continues: &#8220;OmniMod provides us with flexibility and efficiency, and test results have surpassed expectations, processing 2,500 packages per hour.&#8221;&nbsp;<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"241\" height=\"277\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Petter-Gralumstuen.png\" class=\"quote-image\" alt=\"\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>OmniMod provides us with flexibility and efficiency, and test results have surpassed expectations, processing 2,500 packages per hour.<\/p>\n<cite>Petter Gr\u00e5lumstuen, IT and Logistics manager at Homeco, which owns Kitch&#8217;n, Tilbords, and Cervera<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-strong-interest-nbsp\"><strong>Strong Interest<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Mats Halvorsen, Partner Manager at Element Logic, highlights the strong interest in the solution and views this pilot project as a crucial step toward broader scaling.&nbsp;&#8220;What we\u2019re doing here is unique. Now, we have proof that this works,&#8221; says Halvorsen, who has been the liaison between Element Logic, Kitch&#8217;n, and OmniMod. He continues, &#8220;With demand already strong, the level of interest is unmistakable&#8221;.&nbsp;<\/p>\n\n\n\n<p>Element Logic supports OmniMod with sales, service, and network expansion to help elevate this new product.&nbsp;&#8220;Having Element Logic on board is crucial. It\u2019s what enabled us to deliver for Kitch&#8217;n today and that will allow us to scale. It\u2019s not just having a partner strategy, but having a reliable partner,&#8221; says Tobias Drage Roti, co-founder and CEO of OmniMod.&nbsp;<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"172\" height=\"197\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Tobias-Drage-Roti.png\" class=\"quote-image\" alt=\"\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>Having Element Logic on board is crucial. It\u2019s what enabled us to deliver for Kitch&#8217;n and that will allow us to scale. It\u2019s not just having a partner strategy, but having a reliable partner<\/p>\n<cite>Tobias Drage Roti, co-founder and CEO of OmniMod<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<p>&#8220;Several product owners and players in the logistics industry have highlighted the challenges they face and have repeatedly asked Element Logic for solutions that we can now offer through a system like OmniMod. Additionally, we aim to invest in new and smart technology, constantly staying at the forefront and relevant in the market,&#8221; says Mats Bjerkaas, Managing Director of Element Logic Norway.<\/p>\n\n\n\n<p>With its efficient and flexible solution, Element Logic, as a system integrator, now looks forward to launching additional installations and expanding the use of the technology in future projects.&nbsp;<\/p>\n\n\n\n<p>Read more about the startup here: <a href=\"https:\/\/www.elementlogic.net\/au\/news\/element-logic-heavily-invests-in-omnimod\/\">https:\/\/www.elementlogic.net\/au\/news\/element-logic-heavily-invests-in-omnimod\/<\/a><\/p>\n\n\n\n\t\t<div class=\"has-2-images wp-block-dekode-advanced-cta\">\n\t\t\t<div class=\"dekode-advanced-cta__container\">\n\t\t\t\t<div class=\"dekode-advanced-cta__images has-2-images\"><div class=\"components-placeholder components-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Kitchn-Omnimod-Element-Logic-768x576.jpeg\" class=\"\" alt=\"\" style=\"\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Kitchn-Omnimod-Element-Logic-768x576.jpeg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Kitchn-Omnimod-Element-Logic-300x225.jpeg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Kitchn-Omnimod-Element-Logic-1024x768.jpeg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Kitchn-Omnimod-Element-Logic-1536x1152.jpeg 1536w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Kitchn-Omnimod-Element-Logic-2048x1536.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"components-placeholder components-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"624\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Mats_Halvorsen_ELE_00944_Photo_Mark_Cabot-1-scaled-e1733434826182-768x624.jpg\" class=\"\" alt=\"\" style=\"\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Mats_Halvorsen_ELE_00944_Photo_Mark_Cabot-1-scaled-e1733434826182-768x624.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Mats_Halvorsen_ELE_00944_Photo_Mark_Cabot-1-scaled-e1733434826182-300x244.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Mats_Halvorsen_ELE_00944_Photo_Mark_Cabot-1-scaled-e1733434826182-1024x832.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Mats_Halvorsen_ELE_00944_Photo_Mark_Cabot-1-scaled-e1733434826182-1536x1248.jpg 1536w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Mats_Halvorsen_ELE_00944_Photo_Mark_Cabot-1-scaled-e1733434826182.jpg 1817w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/div>\n\t\t\t\t<div class=\"dekode-advanced-cta__content-container\">\n\t\t\t\t\t<div class=\"dekode-advanced-cta__content-inner\">\n\n<h4 class=\"wp-block-heading\" id=\"h-want-to-learn-more-about-omnimod\">Want to learn more about OmniMod?<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reach-out-to-mats-halvorsen-partner-manager-at-element-logic-to-find-out-more\">Reach out to Mats Halvorsen, Partner Manager at Element Logic, to find out more!<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:mats.halvorsen@elementlogic.no\">Contact us!<\/a><\/div>\n<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In 2022, Element Logic invested NOK 15 million in OmniMod AS, a provider of innovative modular systems that handle everything from automated sorting to efficient distribution to workstations using artificial intelligence.\u00a0<\/p>\n","protected":false},"author":7,"featured_media":3035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hreflang_relation":0,"_el_cross_publish_source_blog_url":"","_el_cross_publish_source_blog_id":0,"_el_cross_publish_source_post_id":0,"_el_cross_publish_sync_state":"","exclude_from_search":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pilot Project with New Technology Exceeds Expectations - Element Logic AU &amp; NZ<\/title>\n<meta name=\"description\" content=\"In 2022, Element Logic invested NOK 15 million in OmniMod AS that handles automated sorting to workstations using AI\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pilot Project with New Technology Exceeds Expectations\" \/>\n<meta property=\"og:description\" content=\"In 2022, Element Logic invested NOK 15 million in OmniMod AS that handles automated sorting to workstations using AI\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elementlogic.net\/au\/news\/pilot-project-with-new-technology-exceeds-expectations\/\" \/>\n<meta property=\"og:site_name\" content=\"Element Logic AU &amp; NZ\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-31T10:15:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T12:51:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Omnimod.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/pilot-project-with-new-technology-exceeds-expectations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/pilot-project-with-new-technology-exceeds-expectations\/\"},\"author\":{\"name\":\"Nina\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/#\/schema\/person\/7a36439cab05e3d8814dd35a8890ecdc\"},\"headline\":\"Pilot Project with New Technology Exceeds Expectations\",\"datePublished\":\"2024-10-31T10:15:25+00:00\",\"dateModified\":\"2025-04-30T12:51:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/pilot-project-with-new-technology-exceeds-expectations\/\"},\"wordCount\":484,\"publisher\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/pilot-project-with-new-technology-exceeds-expectations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/10\/Omnimod.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/pilot-project-with-new-technology-exceeds-expectations\/\",\"url\":\"https:\/\/www.elementlogic.net\/au\/news\/pilot-project-with-new-technology-exceeds-expectations\/\",\"name\":\"Pilot Project with New Technology Exceeds Expectations - Element Logic AU &amp; 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