{"id":3500,"date":"2025-01-07T09:00:00","date_gmt":"2025-01-07T08:00:00","guid":{"rendered":"https:\/\/www.elementlogic.net\/au\/?p=3500"},"modified":"2025-01-07T08:37:38","modified_gmt":"2025-01-07T07:37:38","slug":"from-vision-to-global-leadership-40-years-of-passion-and-innovation","status":"publish","type":"post","link":"https:\/\/www.elementlogic.net\/au\/news\/from-vision-to-global-leadership-40-years-of-passion-and-innovation\/","title":{"rendered":"From vision to global leadership &#8211; 40 years of passion and innovation"},"content":{"rendered":"<div class=\"wp-block-dekode-page-title\">\n\t\t\t<div class=\"dekode-page-title__container\">\n<h1 class=\"wp-block-post-title\">From vision to global leadership &#8211; 40 years of passion and innovation<\/h1>\n<\/div>\n\t\t<\/div>\n\n<figure class=\"alignwide wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/01\/News-top-picture-40-years.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A photo collage of Element Logic&#039;s founders from 1985 and Element Logic team members today.\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/01\/News-top-picture-40-years.jpg 1600w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/01\/News-top-picture-40-years-300x200.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/01\/News-top-picture-40-years-1024x682.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/01\/News-top-picture-40-years-768x512.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/01\/News-top-picture-40-years-1536x1023.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n<p class=\"t2-ingress wp-block-t2-ingress\">As we mark Element Logic\u2019s 40th anniversary, it\u2019s the perfect opportunity to celebrate a remarkable journey that began in 1985. From humble beginnings in Norway, two visionary brothers &#8211; Kjell and Dag-Adler Blakseth &#8211; shared a dream of optimizing warehouse performance and making businesses more efficient. This shared vision laid the foundation for the global success story we see today.<\/p>\n\n<div class=\"wp-block-dekode-post-date\"><span class=\"date-published\">Published <time datetime=\"2025-01-07T09:00:00+01:00\">January 7, 2025 09:00<\/time><\/span> <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-early-years-a-modest-start-with-big-ambitions\">The Early Years: A Modest Start with Big Ambitions<\/h2>\n\n\n\n<p>Starting out as a small Norwegian business, the Blakseth brothers began by enhancing warehouse workflows with innovative yet simple solutions, like writing software based on a stopwatch and manually counting warehouse worker steps. Their approach was bold yet grounded in practical efficiency &#8211; a characteristic that remains at the core of Element Logic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-breakthrough-moment-the-autostore-collaboration\">A Breakthrough Moment: The AutoStore Collaboration<\/h2>\n\n\n\n<p>In 2003, Element Logic entered a new chapter when Kjell Blakseth crossed paths with Ingvar Hognaland, the inventor of AutoStore, at a tradeshow. Dag-Adler Blakseth, known for his strategic insight and entrepreneurial drive, played a pivotal role in supporting the decision to embrace AutoStore\u2019s \u201ccrazy robot idea.\u201d Within six months, the brothers led the creation of the world\u2019s first AutoStore system, establishing a partnership that would revolutionize the industry and define Element Logic\u2019s trajectory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-expansion-and-global-reach\">Expansion and Global Reach<\/h2>\n\n\n\n<p>Under Dag-Adler and Kjell\u2019s leadership, Element Logic rapidly grew, first becoming a market leader in the Nordics and then expanding across Europe. In 2015, the company completed its first AutoStore project outside the region, and by 2020, it held full European distribution rights. The vision continued to guide the company during this period of remarkable growth, including the acquisitions that opened doors to new markets in the Americas and most recently Asia-Pacific&#8217;s.<\/p>\n\n\n\n<p>\u201cWhen we started Element Logic 40 years ago, our vision was simple: to optimize warehouse performance through innovation and efficiency. Today, I\u2019m proud to see how our brave ideas, passionate people, and reliable solutions have shaped a global success story &#8211; and we\u2019re just getting started&#8221;, says Dag-Adler Blakseth, Co-Founder of Element Logic, and Chairman of the Board.<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/07\/Dag-Adler-Blakseth-CEO-Element-Logic-300x300.jpg\" class=\"quote-image\" alt=\"A portrait photo of a smiling Dag-Adler Blakseth, Element Logic CEO.\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/07\/Dag-Adler-Blakseth-CEO-Element-Logic-300x300.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/07\/Dag-Adler-Blakseth-CEO-Element-Logic-150x150.jpg 150w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/07\/Dag-Adler-Blakseth-CEO-Element-Logic.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>&#8230;I\u2019m proud to see how our brave ideas, passionate people, and reliable solutions have shaped a global success story &#8211; and we\u2019re just getting started<\/p>\n<cite>Dag-Adler Blakseth, Co-Founder of Element Logic, and Chairman of the Board<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-today-a-global-leader-with-a-people-first-approach\">Today: A Global Leader with a People-First Approach<\/h2>\n\n\n\n<p>By 2025, Element Logic has become one of the largest system integrators globally, serving clients across continents. Despite our technological success, the Blakseth brothers\u2019 legacy of valuing people above all else remains central to our identity. The focus on fostering an open, respectful, and humble workplace culture has become a cornerstone of who we are as a company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead-shaping-the-future-of-warehousing\">Looking Ahead: Shaping the Future of Warehousing<\/h2>\n\n\n\n<p>As we celebrate 40 years of excellence, we also set our sights firmly on the future. Element Logic is ready to continue leading the way in warehouse automation by offering a fully interconnected ecosystem of data-driven software solutions, cutting-edge technology, AI-powered solutions, and the innovative spirit that has defined us since 1985.<\/p>\n\n\n\n<p>By offering our solutions that optimize space, reduce waste, and minimize emissions, we empower our clients to achieve a smaller carbon footprint while enhancing operational efficiency. Committed to driving a greener future, we continue to integrate innovative technologies and sustainable practices, ensuring that sustainability remains important in our mission to revolutionize warehousing worldwide.<\/p>\n\n\n\n<p>&#8220;As we mark 40 years of achievements, we eagerly anticipate a future full of opportunities. Our focus remains on driving growth by scaling our operations, embracing digital transformation, and maintaining leadership in warehouse automation. It\u2019s a journey that demands bravery, passion, and reliability &#8211; values that lie at the heart of who we are&#8221;, says Ankush Malhotra, Group CEO of Element Logic.<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/09\/EL_GMB_Ankush_MGL2165-1-e1768815491690-240x300.jpg\" class=\"quote-image\" alt=\"ElementLogic Group CEO Ankush Malhotra\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/09\/EL_GMB_Ankush_MGL2165-1-e1768815491690-240x300.jpg 240w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/09\/EL_GMB_Ankush_MGL2165-1-e1768815491690-820x1024.jpg 820w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/09\/EL_GMB_Ankush_MGL2165-1-e1768815491690-768x960.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/09\/EL_GMB_Ankush_MGL2165-1-e1768815491690.jpg 970w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>&#8230;It\u2019s a journey that demands bravery, passion, and reliability &#8211; values that lie at the heart of who we are<\/p>\n<cite>Ankush Malhotra, Group CEO of Element Logic<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<p>With a growing global presence and a passionate team committed to solving tomorrow\u2019s challenges, we aim to revolutionize warehousing on an even larger scale. Together, we will continue to innovate, expand, and adapt &#8211; ensuring that Element Logic remains at the forefront of the industry for decades to come.<\/p>\n\n\n\n<p>Looking at our remarkable 40-year journey, we thank our employees, partners, and customers for your trust and collaboration. Together, we have optimized warehousing for decades, and together, we will revolutionize it for years to come.<\/p>\n\n\n\n<p>We are grateful for 40 years of brave innovation, passionate service, and reliable partnerships, and look forward to many more to come.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Element Logic 40 years\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tEj_nKb8LIg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Early Years: A Modest Start with Big Ambitions Starting out as a small Norwegian business, the Blakseth brothers began [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hreflang_relation":0,"_el_cross_publish_source_blog_url":"","_el_cross_publish_source_blog_id":0,"_el_cross_publish_source_post_id":0,"_el_cross_publish_sync_state":"","exclude_from_search":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From vision to global leadership - 40 years of passion and innovation - Element Logic AU &amp; NZ<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From vision to global leadership - 40 years of passion and innovation\" \/>\n<meta property=\"og:description\" content=\"The Early Years: A Modest Start with Big Ambitions Starting out as a small Norwegian business, the Blakseth brothers began [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elementlogic.net\/au\/news\/from-vision-to-global-leadership-40-years-of-passion-and-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Element Logic AU &amp; NZ\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-07T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07T07:37:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2025\/01\/News-top-picture-40-years.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"annemarie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"annemarie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/from-vision-to-global-leadership-40-years-of-passion-and-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/from-vision-to-global-leadership-40-years-of-passion-and-innovation\/\"},\"author\":{\"name\":\"annemarie\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/#\/schema\/person\/fb55b6c820ca14b4314f20f94f02f208\"},\"headline\":\"From vision to global leadership &#8211; 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