{"id":6732,"date":"2026-07-02T10:24:09","date_gmt":"2026-07-02T08:24:09","guid":{"rendered":"https:\/\/www.elementlogic.net\/au\/?p=6732"},"modified":"2026-07-02T10:24:09","modified_gmt":"2026-07-02T08:24:09","slug":"cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance","status":"publish","type":"post","link":"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/","title":{"rendered":"CeMAT 2026: Beyond the hardware, and what really drives automation performance"},"content":{"rendered":"<div class=\"wp-block-dekode-page-title\">\n\t\t\t<div class=\"dekode-page-title__container\">\n<h1 class=\"wp-block-post-title\">CeMAT 2026: Beyond the hardware, and what really drives automation performance<\/h1>\n<\/div>\n\t\t<\/div>\n\n<figure class=\"alignwide wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"8192\" height=\"5464\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1.jpeg 8192w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1-300x200.jpeg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1-1024x683.jpeg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1-768x512.jpeg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1-1536x1025.jpeg 1536w\" sizes=\"(max-width: 8192px) 100vw, 8192px\" \/><\/figure>\n\n<p class=\"t2-ingress wp-block-t2-ingress\">At\u00a0CeMAT\u00a0Australia 2026, Element Logic hosted a workshop focused on questions\u00a0many warehouse leaders are\u00a0facing,\u00a0such as\u00a0what\u00a0actually determines\u00a0the success of an automation project, and how do you ask the right questions early to avoid costly surprises later?<\/p>\n\n<div class=\"wp-block-dekode-post-date\"><span class=\"date-published\">Published <time datetime=\"2026-07-02T10:24:09+02:00\">July 2, 2026 10:24<\/time><\/span> <\/div>\n\n\n<p>While robots, conveyors and storage systems often take\u00a0centre\u00a0stage,\u00a0they\u00a0are\u00a0rarely what makes or breaks performance. Instead, the real drivers sit behind the scenes in software, simulation,\u00a0data\u00a0and compliance.<\/p>\n\n\n\n<p>Bringing together&nbsp;expertise&nbsp;from&nbsp;both inside and outside&nbsp;Element Logic,&nbsp;the session explored how these elements work together to de-risk projects, improve decision-making, and create long-term operational value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-systems-to-solutions-nbsp\"><strong>From systems to solutions<\/strong>&nbsp;<\/h2>\n\n\n\n<p>As Group Chief Product Officer Christian Rognes highlighted, the conversation around automation is shifting. It is no longer about standalone technologies, but about how to connect them into a cohesive system.&nbsp;<br>&nbsp;<\/p>\n\n\n\n<p>Element Logic\u2019s approach reflects this shift. By combining robotics with a growing software portfolio including analytics platforms like eLogiq, and integrating with existing warehouse and business systems, the company helps customers move from fragmented solutions to fully connected, end-to-end automation environments.<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/EL_GMB_Christian_Rognes-1-e1760437832862-225x300.jpg\" class=\"quote-image\" alt=\"\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/EL_GMB_Christian_Rognes-1-e1760437832862-225x300.jpg 225w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/EL_GMB_Christian_Rognes-1-e1760437832862.jpg 660w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>The data will be the differentiator going forward. Regardless of how you look at it, if you cannot extract the data from your systems and workflows, you cannot use it for anything else.<\/p>\n<cite>Christian Rognes, Group Chief Product Officer at Element Logic<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<p>This integration is what enables real performance gains. Data from across the operation can be collected,\u00a0analysed\u00a0and used to\u00a0optimise\u00a0workflows, predict maintenance\u00a0needs\u00a0and reduce downtime turning automation from a one-time investment into a continuously improving system.\u00a0<\/p>\n\n\n\n<p>Rognes also\u00a0emphasised\u00a0the importance of building flexibility into automation strategies from the outset: &#8220;If you have an accurate and rich data model, you can create a digital twin of your warehouse and you can simulate every change\u00a0&#8211;\u00a0you can\u00a0visualise\u00a0it\u00a0and\u00a0you can test it. You de-risk everything you do. It also gives you a platform to innovate and test new technologies before you actually do it.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/11-819x1024.png\" alt=\"\" class=\"wp-image-6741\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/11-819x1024.png 819w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/11-240x300.png 240w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/11-768x960.png 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/11.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reducing-risk-before-the-first-robot-is-installed-nbsp\"><strong>Reducing risk before the first robot is installed<\/strong>&nbsp;<\/h2>\n\n\n\n<p>A second key theme in the session was the role of simulation and digital modelling, presented by Samir Rafiq, Head of Automation at Element Logic ANZ.<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/1745990108764-1-300x300.jpg\" class=\"quote-image\" alt=\"\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/1745990108764-1-300x300.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/1745990108764-1-150x150.jpg 150w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/1745990108764-1.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>There are many considerations we have to make at the start, because if you don&#8217;t, it&#8217;s not as simple as throwing more robots at it.<\/p>\n<cite>Samir Rafiq, Head of Automation at Element Logic ANZ<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<p>Modern warehouse design increasingly relies on digital twins&nbsp;(virtual representations of warehouse systems that make it possible to test layouts), processes and scenarios before physical installation begins. These models allow teams to&nbsp;validate&nbsp;throughput assumptions,&nbsp;identify&nbsp;bottlenecks&nbsp;and refine designs early in the process.&nbsp;<\/p>\n\n\n\n<p>Simulation is not only about design. It also supports ongoing\u00a0optimisation, enabling teams to experiment with new strategies, forecast\u00a0demand\u00a0and adapt operations without disrupting live systems.\u00a0<\/p>\n\n\n\n<p>This&nbsp;goes to show&nbsp;that&nbsp;high-quality data and realistic forecasting are critical. Without them, even well-designed systems risk underperforming. With them, companies can make more informed investment decisions and reduce costly rework later.&nbsp;<\/p>\n\n\n\n<p>As Rafiq put it: &#8220;Throughput is the promise that you sign up for.&#8221;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/33-819x1024.png\" alt=\"\" class=\"wp-image-6740\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/33-819x1024.png 819w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/33-240x300.png 240w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/33-768x960.png 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/33.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-designing-for-safety-and-compliance-from-day-one-nbsp\"><strong>Designing for safety and compliance from day one<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Fire safety and compliance\u00a0was\u00a0addressed by Colin Yeo, Director of Warehouse Focus, who emphasised the importance of embedding fire protection into the design process from the very beginning. Warehouse environments are classified as \u201cultrafast\u201d in terms of fire growth, underscoring the need for early detection and rapid response.\u00a0<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/1517276299128.jpg\" class=\"quote-image\" alt=\"\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/1517276299128.jpg 200w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/1517276299128-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>When you first start an automation project, particularly in the planning and design phase, it&#8217;s important to understand the fire requirements.<\/p>\n<cite>Colin Yeo, Director of Warehouse Focus<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<p>He highlighted how fire behaviour differs depending on storage configuration, and how automated systems require carefully designed detection and sprinkler strategies to ensure fires can be\u00a0contained\u00a0and extinguished effectively.\u00a0<\/p>\n\n\n\n<p>Just as important is the compliance process itself, which involves coordination between fire engineers, authorities,&nbsp;insurers&nbsp;and other stakeholders, and typically takes several months to complete.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/3-819x1024.png\" alt=\"\" class=\"wp-image-6742\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/3-819x1024.png 819w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/3-240x300.png 240w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/3-768x960.png 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/3.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-designing-with-compliance-in-mind-nbsp\"><strong>Designing with compliance in mind<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The session also addressed a topic that is often misunderstood: fire safety and compliance in automated warehouses.&nbsp;<\/p>\n\n\n\n<p>Drawing on extensive testing and industry guidelines, the discussion showed how fire protection is not an afterthought, but an integrated part of system design. For example, long-term testing has&nbsp;demonstrated&nbsp;how different protection methods, including sprinkler systems, can effectively control and extinguish fires in automated storage systems.&nbsp;<\/p>\n\n\n\n<p>Understanding these principles early helps avoid delays,&nbsp;redesigns&nbsp;and unnecessary complexity in later project stages.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turning-insight-into-performance-nbsp\"><strong>Turning insight into performance<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Across all three topics, the&nbsp;consistent&nbsp;message was&nbsp;that&nbsp;success in warehouse automation comes from getting the fundamentals right early.&nbsp;<\/p>\n\n\n\n<p>For Element Logic, this means working closely with customers throughout the entire\u00a0life cycle\u00a0from\u00a0initial\u00a0analysis and design to integration,\u00a0optimisation\u00a0and long-term support. By combining software, simulation, engineering and operational\u00a0expertise, the company helps customers build solutions that perform not just at go-live, but over time.\u00a0<\/p>\n\n\n\n<p>Because in modern warehousing, the real value of automation is not just in the hardware,&nbsp;but in how the entire system works together.&nbsp;<\/p>\n\n\n\n\t\t<div class=\"wp-block-dekode-simple-cta\">\n\t\t\t<div class=\"dekode-simple-cta__inner\">\n\n<h3 class=\"wp-block-heading\" id=\"want-to-learn-more-about-how-element-logic-can-optimise-your-warehouse-performance\">Want to learn more about how Element Logic can optimise your warehouse performance?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/elementlogic.net\/au\/contact-us\">Get in touch today<\/a><\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>While robots, conveyors and storage systems often take\u00a0centre\u00a0stage,\u00a0they\u00a0are\u00a0rarely what makes or breaks performance. Instead, the real drivers sit behind the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hreflang_relation":0,"_el_cross_publish_source_blog_url":"","_el_cross_publish_source_blog_id":0,"_el_cross_publish_source_post_id":0,"_el_cross_publish_sync_state":"","exclude_from_search":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CeMAT 2026: Beyond the hardware, and what really drives automation performance - Element Logic AU &amp; NZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CeMAT 2026: Beyond the hardware, and what really drives automation performance\" \/>\n<meta property=\"og:description\" content=\"While robots, conveyors and storage systems often take\u00a0centre\u00a0stage,\u00a0they\u00a0are\u00a0rarely what makes or breaks performance. Instead, the real drivers sit behind the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Element Logic AU &amp; NZ\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-02T08:24:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"8192\" \/>\n\t<meta property=\"og:image:height\" content=\"5464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"simen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"simen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/\"},\"author\":{\"name\":\"simen\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/#\/schema\/person\/8a140004c46c9c1ae0ca35bf59f30923\"},\"headline\":\"CeMAT 2026: Beyond the hardware, and what really drives automation performance\",\"datePublished\":\"2026-07-02T08:24:09+00:00\",\"dateModified\":\"2026-07-02T08:24:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/\"},\"wordCount\":757,\"publisher\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1.jpeg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/\",\"url\":\"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/\",\"name\":\"CeMAT 2026: Beyond the hardware, and what really drives automation performance - Element Logic AU &amp; NZ\",\"isPartOf\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1.jpeg\",\"datePublished\":\"2026-07-02T08:24:09+00:00\",\"dateModified\":\"2026-07-02T08:24:09+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/#primaryimage\",\"url\":\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1.jpeg\",\"contentUrl\":\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1.jpeg\",\"width\":8192,\"height\":5464},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/#website\",\"url\":\"https:\/\/www.elementlogic.net\/au\/\",\"name\":\"Element Logic AU &amp; NZ\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.elementlogic.net\/au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/#organization\",\"name\":\"Element Logic AU &amp; NZ\",\"url\":\"https:\/\/www.elementlogic.net\/au\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/element_logic_square.svg\",\"contentUrl\":\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/element_logic_square.svg\",\"caption\":\"Element Logic AU &amp; NZ\"},\"image\":{\"@id\":\"https:\/\/www.elementlogic.net\/au\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/#\/schema\/person\/8a140004c46c9c1ae0ca35bf59f30923\",\"name\":\"simen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elementlogic.net\/au\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a11f745d8fbab721d605db07739169fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a11f745d8fbab721d605db07739169fd?s=96&d=mm&r=g\",\"caption\":\"simen\"},\"url\":\"https:\/\/www.elementlogic.net\/au\/news\/author\/simen\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CeMAT 2026: Beyond the hardware, and what really drives automation performance - Element Logic AU &amp; NZ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/","og_locale":"en_US","og_type":"article","og_title":"CeMAT 2026: Beyond the hardware, and what really drives automation performance","og_description":"While robots, conveyors and storage systems often take\u00a0centre\u00a0stage,\u00a0they\u00a0are\u00a0rarely what makes or breaks performance. Instead, the real drivers sit behind the [&hellip;]","og_url":"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/","og_site_name":"Element Logic AU &amp; NZ","article_published_time":"2026-07-02T08:24:09+00:00","og_image":[{"width":8192,"height":5464,"url":"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1.jpeg","type":"image\/jpeg"}],"author":"simen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"simen","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/#article","isPartOf":{"@id":"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/"},"author":{"name":"simen","@id":"https:\/\/www.elementlogic.net\/au\/#\/schema\/person\/8a140004c46c9c1ae0ca35bf59f30923"},"headline":"CeMAT 2026: Beyond the hardware, and what really drives automation performance","datePublished":"2026-07-02T08:24:09+00:00","dateModified":"2026-07-02T08:24:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/"},"wordCount":757,"publisher":{"@id":"https:\/\/www.elementlogic.net\/au\/#organization"},"image":{"@id":"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1.jpeg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/","url":"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/","name":"CeMAT 2026: Beyond the hardware, and what really drives automation performance - Element Logic AU &amp; NZ","isPartOf":{"@id":"https:\/\/www.elementlogic.net\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/#primaryimage"},"image":{"@id":"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1.jpeg","datePublished":"2026-07-02T08:24:09+00:00","dateModified":"2026-07-02T08:24:09+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elementlogic.net\/au\/news\/cemat-2026-beyond-the-hardware-and-what-really-drives-automation-performance\/#primaryimage","url":"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1.jpeg","contentUrl":"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2026\/07\/The-financial-variables-hero-pic-1.jpeg","width":8192,"height":5464},{"@type":"WebSite","@id":"https:\/\/www.elementlogic.net\/au\/#website","url":"https:\/\/www.elementlogic.net\/au\/","name":"Element Logic AU &amp; NZ","description":"","publisher":{"@id":"https:\/\/www.elementlogic.net\/au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.elementlogic.net\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.elementlogic.net\/au\/#organization","name":"Element Logic AU &amp; NZ","url":"https:\/\/www.elementlogic.net\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elementlogic.net\/au\/#\/schema\/logo\/image\/","url":"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/element_logic_square.svg","contentUrl":"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/28\/2024\/08\/element_logic_square.svg","caption":"Element Logic AU &amp; NZ"},"image":{"@id":"https:\/\/www.elementlogic.net\/au\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.elementlogic.net\/au\/#\/schema\/person\/8a140004c46c9c1ae0ca35bf59f30923","name":"simen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elementlogic.net\/au\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a11f745d8fbab721d605db07739169fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a11f745d8fbab721d605db07739169fd?s=96&d=mm&r=g","caption":"simen"},"url":"https:\/\/www.elementlogic.net\/au\/news\/author\/simen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.elementlogic.net\/au\/wp-json\/wp\/v2\/posts\/6732"}],"collection":[{"href":"https:\/\/www.elementlogic.net\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elementlogic.net\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elementlogic.net\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elementlogic.net\/au\/wp-json\/wp\/v2\/comments?post=6732"}],"version-history":[{"count":3,"href":"https:\/\/www.elementlogic.net\/au\/wp-json\/wp\/v2\/posts\/6732\/revisions"}],"predecessor-version":[{"id":6745,"href":"https:\/\/www.elementlogic.net\/au\/wp-json\/wp\/v2\/posts\/6732\/revisions\/6745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elementlogic.net\/au\/wp-json\/wp\/v2\/media\/6737"}],"wp:attachment":[{"href":"https:\/\/www.elementlogic.net\/au\/wp-json\/wp\/v2\/media?parent=6732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elementlogic.net\/au\/wp-json\/wp\/v2\/categories?post=6732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elementlogic.net\/au\/wp-json\/wp\/v2\/tags?post=6732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}