For many retailers, Black Friday is not just busy, it is a test of everything you have built. The pressure is high: deliver faster, smarter, and without fail. There is no room for error, and every second counts. 

But with the right preparation, Black Friday can be your biggest opportunity to gain new, loyal customers. 

As Andrew Aldworth from Helly Hansen puts it: 

Now, the Black Week workload is more sustainable – not just physically, but mentally too. It is still busy, but we are ready for it.

Reading this white paper, you will learn about: 

• How Helly Hansen cut 75% of temporary staffing costs during peak season 
• How Nordic Nest drives a third of their annual sales in just weeks 
• Why SportFits embraces smart growth with automation 
• How you can use data to make the next peak season smoother 
• How AutoStore empowered by Element Logic enables high-throughput operations 
• Expert advice from Element Logic on how to prepare for peak season 
• A practical checklist to simplify your next peak season prep 

Do not just survive peak season – own it! 

This white paper is free and available in English.