{"id":2837,"date":"2025-06-20T19:00:58","date_gmt":"2025-06-20T11:00:58","guid":{"rendered":"https:\/\/www.elementlogic.net\/sg\/?post_type=case&p=2837"},"modified":"2025-06-23T12:08:30","modified_gmt":"2025-06-23T04:08:30","slug":"helly-hansen-boosts-us-operations-with-element-logics-autostore","status":"publish","type":"case","link":"https:\/\/www.elementlogic.net\/sg\/cases\/helly-hansen-boosts-us-operations-with-element-logics-autostore\/","title":{"rendered":"Helly Hansen boosts U.S. operations with Element Logic\u2019s AutoStore"},"content":{"rendered":"\n\t\t
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Helly Hansen boosts U.S. operations with Element Logic\u2019s AutoStore<\/h1>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n\t\t
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High-throughput<\/a>Retail<\/a>Sporting Goods<\/a><\/div>\n\t\t\t
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Helly Hansen revolutionises distribution center with Element Logic partnership and adoption of AutoStore.<\/p>\n\n\n

Facing rapid growth and scalability needs, top outdoor apparel manufacturer Helly Hansen partnered with Element Logic to transform its Sumner, WA, warehouse. They implemented the AutoStore automated storage and retrieval system (ASRS), a strategic move that significantly boosted efficiency and customer satisfaction. The partnership marks a key milestone in Helly Hansen\u2019s quest for operational excellence.<\/p>\n\n\n\n

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Scaling up in the competitive U.S. market<\/strong><\/h2>\n\n\n\n

Helly Hansen\u2019s rapid U.S. expansion highlighted critical scalability and efficiency challenges. The brand sought a scalable solution to enhance distribution and exceed customer expectations. A partner with global reach, a strong U.S. presence, 24\/7 support, and top-tier software became essential for navigating these complexities and achieving a seamless, efficient operational upgrade.<\/p>\n\n\n\n

A seamless automation transition<\/strong><\/h2>\n\n\n\n

Helly Hansen partnered with Element Logic to overhaul its distribution operations using an\u00a0AutoStore system<\/a>. This implementation, featuring 50,000 bins, 36 robots, and 10 carousel ports, marked a shift towards unparalleled operational efficiency. The transition from manual, labor-intensive processes to an automated, efficient system addressed the critical challenge of Helly Hansen\u2019s rapid growth and the need for adaptable warehouse space.<\/p>\n\n\n\n

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AutoStore, augmented by Element Logic\u2019s WCS system,\u00a0eManager<\/a>, redefined Helly Hansen\u2019s order fulfillment approach. The AutoStore system not only simplifies handling various order types\u2014including direct-to-consumer, e-commerce, and complex wholesale\u2014but also integrates picking, packing, and shipping into a seamless, unified operation.<\/p>\n\n\n\n

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The transformative impact of AutoStore<\/strong><\/h2>\n\n\n\n

The deployment of AutoStore by Element Logic transformed Helly Hansen\u2019s operations. With a more efficient system, e-commerce orders that were previously taking 2-3 days can now be completed in just half a day, enhancing customer satisfaction through quicker deliveries.<\/p>\n\n\n\n

Furthermore, the shift to automation improved the work environment by reducing the physical demands of warehouse work and overtime needs during peak season. AutoStore\u2019s modular design ensures Helly Hansen\u2019s operation remains agile and scalable, aligning perfectly with its growth trajectory and reinforcing its commitment to operational excellence.<\/p>\n\n\n\n

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Choosing Element Logic<\/strong><\/h2>\n\n\n\n

Helly Hansen prioritised finding a partner that could elevate its distribution efficiency. Element Logic emerged as the optimal choice due to its global infrastructure, cutting-edge technology, and robust support. Element Logic\u2019s 24\/7 support, factory-trained technicians and superior warehouse management software were critical to this selection, aligning perfectly with Helly Hansen\u2019s need for a partner to support its growth in the U.S. market.<\/p>\n\n\n\n

\u201cThe proven track record of Element Logic in exceeding Helly Hansen\u2019s expectations in Europe established a deep trust in their capabilities,\u201d says Brian Crowle, Account Executive at SDI Element Logic.<\/p>\n\n\n\n

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Element Logic\u2019s implementation of the\u00a0AutoStore solution<\/a>\u00a0has been a resounding success with Helly Hansen experiencing a significant transformation in its distribution operations.<\/p>\n\n\n\n

Facts and figures: Helly Hansen<\/strong><\/h2>\n\n\n\n
    \n
  • Number of bins: 50,000<\/li>\n\n\n\n
  • Number of robots: 36<\/li>\n\n\n\n
  • Number of carousel ports: 10<\/li>\n\n\n\n
  • Local support: 24\/7<\/li>\n\n\n\n
  • Order fulfillment time: from 2-3 days to half a day<\/li>\n\n\n\n
  • Software: eManager<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Facing rapid growth and scalability needs, top outdoor apparel manufacturer Helly Hansen partnered with Element Logic to transform its Sumner, […]<\/p>\n","protected":false},"featured_media":2845,"parent":0,"template":"","meta":{"hreflang_relation":0,"_el_cross_publish_source_blog_url":"","_el_cross_publish_source_blog_id":0,"_el_cross_publish_source_post_id":0,"_el_cross_publish_sync_state":"","exclude_from_search":false,"case_client_logo":2838,"footnotes":""},"case_tax":[150,58,3],"class_list":["post-2837","case","type-case","status-publish","has-post-thumbnail","hentry","case_tax-high-throughput","case_tax-retail","case_tax-sporting-goods"],"yoast_head":"\nHelly Hansen boosts U.S. operations with Element Logic\u2019s AutoStore - Element Logic Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elementlogic.net\/sg\/cases\/helly-hansen-boosts-us-operations-with-element-logics-autostore\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helly Hansen boosts U.S. operations with Element Logic\u2019s AutoStore\" \/>\n<meta property=\"og:description\" content=\"Facing rapid growth and scalability needs, top outdoor apparel manufacturer Helly Hansen partnered with Element Logic to transform its Sumner, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elementlogic.net\/sg\/cases\/helly-hansen-boosts-us-operations-with-element-logics-autostore\/\" \/>\n<meta property=\"og:site_name\" content=\"Element Logic Singapore\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T04:08:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/06\/9-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1244\" \/>\n\t<meta property=\"og:image:height\" content=\"706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.elementlogic.net\/sg\/cases\/helly-hansen-boosts-us-operations-with-element-logics-autostore\/\",\"url\":\"https:\/\/www.elementlogic.net\/sg\/cases\/helly-hansen-boosts-us-operations-with-element-logics-autostore\/\",\"name\":\"Helly Hansen boosts U.S. operations with Element Logic\u2019s AutoStore - 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