{"id":2986,"date":"2025-12-17T10:47:54","date_gmt":"2025-12-17T02:47:54","guid":{"rendered":"https:\/\/www.elementlogic.net\/sg\/?p=2986"},"modified":"2025-12-17T10:51:15","modified_gmt":"2025-12-17T02:51:15","slug":"element-logic-enters-australia-and-new-zealand-with-the-acquisition-of-safer-storage-systems","status":"publish","type":"post","link":"https:\/\/www.elementlogic.net\/sg\/news\/element-logic-enters-australia-and-new-zealand-with-the-acquisition-of-safer-storage-systems\/","title":{"rendered":"Element Logic enters Australia and New Zealand with the acquisition of Safer Storage Systems"},"content":{"rendered":"<div class=\"wp-block-dekode-page-title\">\n\t\t\t<div class=\"dekode-page-title__container\">\n<h1 class=\"wp-block-post-title\">Element Logic enters Australia and New Zealand with the acquisition of Safer Storage Systems<\/h1>\n<\/div>\n\t\t<\/div>\n\n<figure class=\"alignwide wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2338\" height=\"1875\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/Matt-Bell_Ankush-Malhotra-handshake.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/Matt-Bell_Ankush-Malhotra-handshake.jpg 2338w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/Matt-Bell_Ankush-Malhotra-handshake-300x241.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/Matt-Bell_Ankush-Malhotra-handshake-1024x821.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/Matt-Bell_Ankush-Malhotra-handshake-768x616.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/Matt-Bell_Ankush-Malhotra-handshake-1536x1232.jpg 1536w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/Matt-Bell_Ankush-Malhotra-handshake-2048x1642.jpg 2048w\" sizes=\"(max-width: 2338px) 100vw, 2338px\" \/><\/figure>\n\n<p class=\"t2-ingress wp-block-t2-ingress\">Element Logic is proud to announce the acquisition of Safer Storage Systems, a leading Australian provider of warehouse storage and automation solutions. This marks a significant milestone in Element Logic\u2019s global growth journey, as the company establishes its presence in the strategically important Australian and New Zealand markets.<\/p>\n\n<div class=\"wp-block-dekode-post-date\"><span class=\"date-published\">Published <time datetime=\"2025-12-17T10:47:54+08:00\">December 17, 2025 10:47 am<\/time><\/span> <\/div>\n\n\n<p>The acquisition unlocks new opportunities for Element Logic and Safer Storage Systems alike, as the two companies unite their strengths to deliver end-to-end warehouse solutions tailored for the region. With a strong local customer base, in-house manufacturing, and a growing focus on automation, Safer Storage Systems is a natural fit for Element Logic\u2019s long-term vision of revolutionizing warehousing worldwide.<br><br>\u201cWe are excited to welcome Safer Storage Systems to the Element Logic family,\u201d says Ankush Malhotra, Group CEO of Element Logic. \u201cAustralia is one of the most promising automation markets globally, and this move reflects our strategic ambition to bring our proven expertise and technology to new regions. With Safer Storage Systems, we gain a solid local foundation and a forward-looking partner that shares our values and vision.\u201d<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/EL_Group_CEO_Ankush_Malhotra_ELE_00740-1-300x200.jpg\" class=\"quote-image\" alt=\"\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/EL_Group_CEO_Ankush_Malhotra_ELE_00740-1-300x200.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/EL_Group_CEO_Ankush_Malhotra_ELE_00740-1-1024x683.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/EL_Group_CEO_Ankush_Malhotra_ELE_00740-1-768x512.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/EL_Group_CEO_Ankush_Malhotra_ELE_00740-1-1536x1024.jpg 1536w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/EL_Group_CEO_Ankush_Malhotra_ELE_00740-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>\u201cWe are excited to welcome Safer Storage Systems to the Element Logic family,\u201d<\/p>\n<cite>&#8211; Ankush Malhotra, Group CEO of Element Logic<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<p>Founded in 2006, Safer Storage Systems has built a strong reputation in the Australian market through its high-quality Silverline pallet racking, technical expertise, and customer-centric approach. In recent years, the company has made significant investments in automation technologies including Autonomous Mobile Robots, pallet shuttles, and integrated software solutions. The partnership with Element Logic brings global scale and technological depth to further accelerate this development.<br><br><\/p>\n\n\n\n<p>\u201cThis is a proud moment for our team,\u201d says Matthew Bell, Managing Director and co-owner of Safer Storage Systems. \u201cWe have always believed in smart, scalable solutions and building long-term relationships with our customers. Joining Element Logic allows us to take that commitment to the next level. Together, we can offer a seamless automation journey that combines local manufacturing and service with world-leading technology.\u201d<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"234\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/Matt-Bell_Ankush-Malhotra-300x234.jpg\" class=\"quote-image\" alt=\"\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/Matt-Bell_Ankush-Malhotra-300x234.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/Matt-Bell_Ankush-Malhotra-1024x800.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/Matt-Bell_Ankush-Malhotra-768x600.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/Matt-Bell_Ankush-Malhotra-1536x1200.jpg 1536w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/Matt-Bell_Ankush-Malhotra-2048x1600.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>\u201cTogether, we can offer a seamless automation journey that combines local manufacturing and service with world-leading technology.\u201d<\/p>\n<cite>&#8211; Matthew Bell, Managing Director and co-owner of Safer Storage Systems<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<p>Safer Storage Systems will continue to operate with its current leadership and under its existing brand in the near term. Manufacturing will remain in Australia, and the company is already expanding its production capabilities with the commissioning of a state-of-the-art roll-forming machine in Melbourne. This investment strengthens local supply chains at a time when resilience, speed, and sustainability are critical to warehouse operations.<\/p>\n\n\n\n<p>The combination of Element Logic\u2019s automation expertise, including its position as the world\u2019s largest AutoStore integrator, and Safer Storage Systems\u2019 local knowledge and manufacturing capabilities creates a unique offering for the Australian and New Zealand markets. Customers can now benefit from a fully integrated solution from warehouse design and pallet racking to advanced robotics and software \u2013 delivered by one trusted partner.<br><br>\u201cThis is more than a new market entry. It is a strategic partnership built on shared values, mutual strengths, and a joint ambition to lead the future of warehousing,\u201d says Om Shankar, Chief Operating Officer and Chief Executive Officer of Asia Pacific at Element Logic. \u201cWe are confident that together, we will make automation more accessible, more efficient, and more impactful for businesses across Australia and New Zealand.\u201d<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/EL_COO_Om_Shankar_ELE_01691-300x225.jpg\" class=\"quote-image\" alt=\"\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/EL_COO_Om_Shankar_ELE_01691-300x225.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/EL_COO_Om_Shankar_ELE_01691-1024x768.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/EL_COO_Om_Shankar_ELE_01691-768x576.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/EL_COO_Om_Shankar_ELE_01691-1536x1152.jpg 1536w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/24\/2025\/12\/EL_COO_Om_Shankar_ELE_01691-2048x1536.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>\u201cWe are confident that together, we will make automation more accessible, more efficient, and more impactful for businesses across Australia and New Zealand.\u201d<\/p>\n<cite>&#8211; Om Shankar, COO &amp; CEO APAC of Element Logic<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<p>With this step, Element Logic continues to expand its global footprint while staying true to<br>its mission: Optimizing warehouse performance, now also in Australia and New<br>Zealand.<br><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The acquisition unlocks new opportunities for Element Logic and Safer Storage Systems alike, as the two companies unite their strengths [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":2991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hreflang_relation":0,"_el_cross_publish_source_blog_url":"","_el_cross_publish_source_blog_id":0,"_el_cross_publish_source_post_id":0,"_el_cross_publish_sync_state":"","exclude_from_search":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - 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