40 years of Element Logic: from fax machines to AI powered warehouses
Back in 1985, the world was a very different place. Super Mario had just made his debut on the NES, the average UK house cost £27,000 and the height of tech innovation? The fax machine.
Meanwhile, in Norway, a small team set out on a mission: to help businesses run better warehouses.
Fast forward to 2025 and here we are, celebrating 40 years of Element Logic. What started as a simple idea has grown into a global company, leading the way in warehouse automation and proudly known as the world’s first and largest AutoStore partner.
A lot has changed since 1985
In our early days, warehouses were mostly manual. Picking, packing, storing, all done the hard way. Now? AI, robots and smart software handle complex operations with speed and accuracy we could only dream of back then and we’ve had a hand in shaping that evolution every step of the way.
While we’ve been transforming logistics, the world around us has transformed too. Just for fun, let’s look at how far we’ve come:
- Then: You saved Green Shield Stamps.
- Now: You tap your phone and collect loyalty points without even thinking.
- Then: Writing letters meant waiting weeks for a reply.
- Now: Someone leaves you on “read” for an hour and it’s a crisis.
- Then: Ghostbusters was the year’s biggest movie.
- Now: We’ve got five Ghostbusters films and another one on the way.
- Then: The concorde could fly you to NYC in under 4 hours.
- Now: The concorde is no longer in use, but billionaires go to space for fun.
- Then: A pint of milk cost 20p.
- Now: A pint of milk costs £1.50p
- And remember maps? The paper kind? In 1985, they were essential.
- Now: We get frustrated if Google Maps is off by a few metres.
40 years of progress and we’re just getting started
Through every change, one thing has stayed constant: our passion for smart logistics. Whether it’s helping businesses reduce costs, increase efficiency, or improve sustainability, we’ve always been about finding better ways to do things.
From our first AutoStore installation in 2005 to our expansion across Europe and beyond, we’ve seen how automation can transform businesses and we’re just getting started.
Thank you for being part of the journey
We couldn’t have reached this milestone without the support of our brilliant teams, loyal customers and trusted partners around the world. So, from all of us at Element Logic, thank you.
Here’s to the next 40 years of innovation, automation and working smarter.
