How Element Logic helped Oakland International scale without compromising accuracy
Oakland International is a specialist in multi-temperature supply chain services across the UK and Ireland. The business packs and delivers over 140,000 D2C parcels a week alongside chilled deliveries into retailers totalling more than a million cases.
A certified B Corporation, Oakland is recognised for its award-winning distress load management service and its wider commitment to reducing food waste.
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The challenge: scaling without compromise
As a fast-growing business, Oakland faced the operational pressures that come with scale:
- Maintaining efficiency across clients
- Keeping customer service levels high and finding solutions as new challenges emerged
- Managing complex, multi-temperature orders across D2C and retail distribution
- Speed, accuracy and cost all needed to move in the same direction rather than trading off against each other
Want to learn more about how Element Logic can optimise your warehouse performance?
Why Element Logic
Oakland and Element Logic had worked together previously, giving Oakland confidence in the partnership. A growing business does not always have all the answers from the start and Oakland valued Element Logic’s ability to adapt the solution as requirements changed, shaping something different from where it began.
Element Logic were very agile in terms of being able to change things as and when we needed them changing, to create something that was very different to what it was from the start.
Luke Attwell, Managing Director, Oakland International
The solution: precision automation with Pick-by Light
Element Logic implemented Pick-by-Light, an automated picking system. Each box has a licence plate number applied, which is tracked as it moves down the line so it only reaches a picker when needed. The system was designed to support:
- Accuracy and optimisation across complex, multi-temperature orders
- Reduction of human error by ensuring boxes are only seen by a packer when needed
- A quality check function for boxes classified as VIP, requiring an extra layer of verification
- Live information feeding from the line, including performance stats for individual packers
The outcome
- Accuracy and consistency for clients
- Significant reduction in human error compared to a traditional manual packing line
- An added safeguard for VIP boxes through background quality checks
- Real-time visibility of line issues and packer performance, supporting ongoing optimisation
The integration with the Pick-by-Light system has been seamless. We’ve seen real benefit to the live information feeding from the line, where we can see live issues as well as performance stats of each individual packer.
Luke Attwell, Managing Director, Oakland International
The road ahead
Oakland describes its relationship with Element Logic as an ongoing partnership built for continued change, with confidence that the solution will keep evolving alongside the business.
Through the partnership that we’ve created with Element Logic we have full confidence that we can keep pushing for all the different elements that we need and all the different changes that we know we’ll always need because the environment is always changing.
Luke Attwell, Managing Director, Oakland International
As a business that constantly wants to optimise, Oakland has found in Element Logic a partner able to adapt to future requirements as they arise.
Want to learn more about how Element Logic can optimise your warehouse performance?
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