{"id":2633,"date":"2025-10-07T11:12:51","date_gmt":"2025-10-07T11:12:51","guid":{"rendered":"https:\/\/www.elementlogic.net\/uk\/?p=2633"},"modified":"2025-10-07T11:12:52","modified_gmt":"2025-10-07T11:12:52","slug":"20-years-of-innovation-celebrating-the-worlds-first-autostore-installation-at-elotec","status":"publish","type":"post","link":"https:\/\/www.elementlogic.net\/uk\/news\/20-years-of-innovation-celebrating-the-worlds-first-autostore-installation-at-elotec\/","title":{"rendered":"20 years of innovation: Celebrating the world\u2019s first AutoStore installation at Elotec"},"content":{"rendered":"<div class=\"wp-block-dekode-page-title\">\n\t\t\t<div class=\"dekode-page-title__container\">\n<h1 class=\"wp-block-post-title\">20 years of innovation: Celebrating the world\u2019s first AutoStore installation at Elotec<\/h1>\n<\/div>\n\t\t<\/div>\n\n<figure class=\"alignwide wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"401\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/16\/2025\/09\/Elotec-20-years.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Elotec staff celebrating\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/16\/2025\/09\/Elotec-20-years.jpg 800w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/16\/2025\/09\/Elotec-20-years-300x150.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/16\/2025\/09\/Elotec-20-years-768x385.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n<p class=\"t2-ingress wp-block-t2-ingress\">\u00a0<br>In 2005, the concept of robotic warehouse automation was still considered by many to be a futuristic ambition. But at Element Logic, we saw something different, we saw potential. <\/p>\n\n<div class=\"wp-block-dekode-post-date\"><span class=\"date-published\">Published <time datetime=\"2025-10-07T11:12:51+00:00\">October 7, 2025 11:12 am<\/time><\/span> <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-perfect-match-from-the-start\"><strong>A perfect match from the start<\/strong>\u00a0<\/h2>\n\n\n\n<p>After a coincidental meeting with the inventor of AutoStore, we set out to find a pioneering partner &#8211; someone with the courage, vision, and operational demands to take a leap of faith into the unknown. We found that brave partner in Elotec.<\/p>\n\n\n\n<p>Founded in 1992 in Oppdal, Norway, Elotec was already a company defined by innovation. Specialising in advanced safety solutions for harsh environments &#8211; such as their renowned aspirating smoke detector &#8211; their operations demanded speed, precision, and reliability. Their picking operations could not afford error, and their growing product range required a smarter approach to warehousing.\u00a0<\/p>\n\n\n\n<p>As Element Logic explored AutoStore\u2019s potential, Elotec\u2019s founder, Jan Kleven, was on his own search. \u201cI was looking for a system that could give me control and speed,\u201d he recalls. \u201cI told my team that if nothing could improve our delivery, I would rather wait 10 years. But then everything changed.\u201d&nbsp;<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/16\/2025\/09\/Jan-Kleven-portrait.png\" class=\"quote-image\" alt=\"Jan Kleven portrait\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>I told my team that if nothing could improve our delivery, I would rather wait 10 years. But then everything changed<\/p>\n<cite>Jan Kleven \u2013 Founder &amp; CEO Elotec<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-designed-by-element-logic-first-in-the-world-running-since-2005\"><strong>Designed by Element Logic. First in the world. Running since 2005.<\/strong>\u00a0<\/h2>\n\n\n\n<p>By 2005, Elotec became the first company in the world to commercially install an AutoStore system, a project designed and delivered by Element Logic. It was a defining moment &#8211; not just for Element Logic and Elotec, but for the future of warehousing.&nbsp;<\/p>\n\n\n\n<p>Back then, the system was modest compared to today\u2019s standards:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>164 m\u00b2 grid&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5 robots&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nearly 6,000 bins&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 ports&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>But what stood out was not the size, it was the result. From day one, AutoStore brought new levels of accuracy and efficiency to Elotec\u2019s operation. \u201cWe have had years and years without problems,\u201d Kleven says. \u201cIt is a system &#8211; and a partnership &#8211; that delivered exactly what we needed.\u201d&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"20 Years of Innovation - Celebrating the World\u2019s First AutoStore Installation at Elotec | EN\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/70P4VLcCetw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Internally, the change took some time. \u201cThere was skepticism,\u201d Kleven admits. \u201cSo, I promised my team that if the system did not prove itself in two years, I would bring in a bulldozer and clear it out myself.\u201d Two years later, the robots were still working &#8211; and so was the trust. \u201cI asked the team if I should bulldoze it. They told me no. That is when I knew the system had won their hearts.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-system-that-lasts-and-evolves\"><strong>A system that lasts &#8211; and evolves<\/strong>\u00a0<\/h2>\n\n\n\n<p>Twenty years later, Elotec\u2019s AutoStore system is still running on the original grid and bins. In 2019, Element Logic upgraded the robots, ports, and software to bring the system in line with new capabilities &#8211; without disrupting operations.<\/p>\n\n\n\n<p>The system has seen three generations of software and still achieves uptime levels of around 99.6%.&nbsp;<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/16\/2025\/09\/Lasse-Vik.png\" class=\"quote-image\" alt=\"Lasse Vik portrait\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>AutoStore evolves with your needs. Even after two decades, Elotec\u2019s system performs like the new ones we are delivering today.<\/p>\n<cite>Lasse Vik, Technical Engineer &#8211; Element Logic\u00a0<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<p>\u201cIt is one of the beautiful things about AutoStore,\u201d says Lasse Vik, Technical Engineer at Element Logic. \u201cIt evolves with your needs. Even after two decades, Elotec\u2019s system performs like the new ones we are delivering today.\u201d&nbsp;<\/p>\n\n\n\n<p>For Elotec\u2019s Logistics Manager Roger Furnes, that dependability matters: \u201cWe have barely had any downtime since powering it on in 2005.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-than-a-system-a-partnership-built-on-trust\"><strong>More than a system &#8211; a partnership built on trust<\/strong>\u00a0<\/h2>\n\n\n\n<p>This anniversary is more than a technological milestone &#8211; it is a celebration of vision, bravery, and a relationship built on trust.&nbsp;<\/p>\n\n\n\n<p>\u201cElotec was the perfect first customer,\u201d says H\u00e5vard Hall\u00e5s, Group Chief Commercial Officer of Element Logic. \u201cThey were willing to take a risk and commit to a solution that had not been tested at scale. That kind of courage shaped our journey at Element Logic &#8211; and AutoStore\u2019s path globally.\u201d&nbsp;<\/p>\n\n\n\n<p>Synn\u00f8ve Matre, Vice President of Cube Success at AutoStore, agrees: \u201cI was impressed by how bold Elotec was. The technology was new and not fully matured, but when it worked &#8211; it worked safely and efficiently.\u201d&nbsp;<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"254\" height=\"300\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/16\/\/2024\/09\/EL_GMB-Havard-Hallas-e1726226559246-254x300.jpg\" class=\"quote-image\" alt=\"\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/16\/2024\/09\/EL_GMB-Havard-Hallas-e1726226559246-254x300.jpg 254w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/16\/2024\/09\/EL_GMB-Havard-Hallas-e1726226559246-868x1024.jpg 868w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/16\/2024\/09\/EL_GMB-Havard-Hallas-e1726226559246-768x906.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/16\/2024\/09\/EL_GMB-Havard-Hallas-e1726226559246.jpg 954w\" sizes=\"(max-width: 254px) 100vw, 254px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>Elotec were willing to take a risk and commit to a solution that had not been tested at scale. That kind of courage shaped our journey at Element Logic.<\/p>\n<cite>H\u00e5vard Hall\u00e5s, Group Chief Commercial Officer &#8211; Element Logic\u00a0<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-legacy-lives-on\"><strong>The legacy lives on<\/strong>\u00a0<\/h2>\n\n\n\n<p>Today, warehouse automation is no longer a question of if, but how. As Element Logic celebrates its own 40-year anniversary this year, the story of Elotec reminds us of what made it all possible: people and partnerships brave enough to lead the way.&nbsp;<\/p>\n\n\n\n<p>At Element Logic, we remain committed to optimising warehouse performance by maximising our customers\u2019 success through solutions that are proven, flexible, and reliable.\u00a0<\/p>\n\n\n\n<p>We are grateful for Elotec\u2019s trust and collaboration over the past 20 years. Together, we did not just implement a system &#8211; we sparked a global movement in warehouse automation.&nbsp;<\/p>\n\n\n\n<p>And the robots are still running.&nbsp;<\/p>\n\n\n\n\t\t<div class=\"wp-block-dekode-simple-cta\">\n\t\t\t<div class=\"dekode-simple-cta__inner\">\n\n<h3 class=\"wp-block-heading\" id=\"want-to-learn-more-about-how-element-logic-can-optimise-your-warehouse-performance\">Want to learn more about how Element Logic can optimise your warehouse performance?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.elementlogic.net\/contact-us\/\">Get in touch today<\/a><\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A perfect match from the start\u00a0 After a coincidental meeting with the inventor of AutoStore, we set out to find [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hreflang_relation":0,"_el_cross_publish_source_blog_url":"","_el_cross_publish_source_blog_id":0,"_el_cross_publish_source_post_id":0,"_el_cross_publish_sync_state":"","exclude_from_search":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - 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