{"id":1846,"date":"2024-10-16T20:43:23","date_gmt":"2024-10-16T20:43:23","guid":{"rendered":"https:\/\/www.elementlogic.net\/us\/?post_type=case&p=1846"},"modified":"2025-12-31T19:25:44","modified_gmt":"2025-12-31T19:25:44","slug":"helly-hansen-revolutionizes-distribution-center-with-element-logic-partnership-and-adoption-of-autostore","status":"publish","type":"case","link":"https:\/\/www.elementlogic.net\/us\/cases\/helly-hansen-revolutionizes-distribution-center-with-element-logic-partnership-and-adoption-of-autostore\/","title":{"rendered":"Helly Hansen Revolutionizes Distribution Center with Element Logic Partnership and Adoption of AutoStore"},"content":{"rendered":"\n\t\t
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Helly Hansen Revolutionizes Distribution Center with Element Logic Partnership and Adoption of AutoStore<\/h1>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n\t\t
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Fashion & Apparel<\/a>High-throughput<\/a>Retail<\/a><\/div>\n\t\t\t
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INTRODUCTION<\/strong> <\/p>\n\n\n\n

Facing rapid growth and scalability needs, Helly Hansen, the leading manufacturer of sportswear and workwear for rugged outdoor environments, partnered with Element Logic to transform its Sumner, WA, distribution center with the AutoStore automated storage and retrieval system (ASRS). This strategic move addressed growth and efficiency challenges and streamlined operations, boosting efficiency and customer satisfaction\u2014a key milestone in Helly Hansen’s quest for operational excellence. <\/p>\n\n\n\n

Helly Hansen &\u202fElement Logic Automate DC with AutoStore<\/strong> <\/p>\n\n\n\n

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THE CHALLENGE<\/strong> <\/h2>\n\n\n\n

Helly Hansen’s rapid U.S. expansion highlighted critical scalability and efficiency challenges. The brand sought a scalable solution to enhance distribution and exceed customer expectations. A partner with global reach, a strong U.S. presence, 24\/7 support, and top-tier software became essential for navigating these complexities and achieving a seamless, efficient operational upgrade. <\/p>\n\n\n\n

Scaling Up in the Competitive U.S. Market<\/strong> <\/p>\n\n\n\n

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THE SOLUTION<\/strong> <\/h2>\n\n\n\n

A Seamless Automation Transition<\/strong> <\/p>\n\n\n\n

Optimizing Operations with AutoStore ASRS<\/strong> <\/h3>\n\n\n\n

Helly Hansen partnered with Element Logic to overhaul its distribution operations using the AutoStore automated storage and retrieval system (ASRS). This implementation, featuring\u202f50,000 bins, 36 robots, and 10 carousel ports<\/strong>, marked a shift towards unparalleled operational efficiency. The transition from manual, labor-intensive processes to an automated, efficient system addressed the critical challenge of Helly Hansen’s rapid growth and the need for adaptable warehouse space. <\/p>\n\n\n\n

eManager, Industry-Leading Warehouse Management Software (WCS)\u202f<\/strong> <\/h3>\n\n\n\n

AutoStore, augmented by\u202f Element Logic\u2019s WCS system, eManager<\/a>, redefined Helly Hansen\u2019s order fulfillment approach. The AutoStore system not only simplifies the handling of various order types\u2014including direct-to-consumer, e-commerce, and complex wholesale\u2014but also integrates picking, packing, and shipping into a seamless, unified operation.\u202f <\/p>\n\n\n\n

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THE IMPACT<\/strong> <\/h2>\n\n\n\n

The Transformative Impact of AutoStore<\/strong> <\/p>\n\n\n\n

The deployment of AutoStore by Element Logic transformed Helly Hansen’s operations. With a more efficient system,\u202fe-commerce orders that were previously taking 2-3 days can now be completed in just half a day, enhancing customer satisfaction through quicker deliveries. Furthermore, the shift to automation improved employee well-being by reducing the physical demands of warehouse work and overtime needs during peak season. AutoStore’s modular design ensures Helly Hansen’s operation remains agile and scalable, aligning perfectly with its growth trajectory and reinforcing its commitment to operational excellence.\u202f <\/p>\n\n\n\n

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PARTNER SELECTION<\/strong> <\/h3>\n\n\n\n

Choosing Element Logic<\/strong> <\/p>\n\n\n\n

Helly Hansen prioritized finding a partner that could elevate its distribution efficiency.  Element Logic emerged as the optimal choice due to its global infrastructure, cutting-edge technology, and robust support.  Element Logic’s 24\/7 support, factory-trained technicians, and superior warehouse management software were critical to this selection, aligning perfectly with Helly Hansen’s need for a partner to support their growth in the U.S. market. <\/p>\n\n\n\n

“The proven track record of Element Logic in exceeding Helly Hansen\u2019s expectations in Europe established a deep trust in their capabilities,”\u202f<\/em><\/strong> <\/p>\n\n\n\n

\u2013 Brian Crowle, Account Executive at Element Logic.\u202f <\/p>\n\n\n\n

THE RESULTS<\/strong> <\/h3>\n\n\n\n

 Element Logic’s implementation of the AutoStore solution has been a resounding success. Helly Hansen experienced a significant transformation in its distribution operations, marked by enhanced efficiency, scalability, and customer satisfaction.\u202f <\/p>\n\n\n\n

Success with AutoStore Solution by Element Logic<\/strong> <\/h3>\n\n\n\n
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Space Optimization<\/strong> <\/p>\n\n\n\n

Increased storage capacity in the existing footprint <\/p>\n\n\n\n

Speed and Efficiency<\/strong> <\/p>\n\n\n\n

Reduced order fulfillment times from 2-3 days to half a day <\/p>\n\n\n\n

Reliability<\/strong> <\/p>\n\n\n\n

Achieved exceptional uptime with minimal disruptions <\/p>\n\n\n\n

Flexibility & Scalability<\/strong> <\/p>\n\n\n\n

Enabled easy system expansion to match growth <\/p>\n\n\n\n

Operational Excellence<\/strong> <\/p>\n\n\n\n

Reduced operational costs and enhanced employee well-being <\/p>\n","protected":false},"excerpt":{"rendered":"

INTRODUCTION  Facing rapid growth and scalability needs, Helly Hansen, the leading manufacturer of sportswear and workwear for rugged outdoor environments, […]<\/p>\n","protected":false},"featured_media":282,"parent":0,"template":"","meta":{"hreflang_relation":1395,"_el_cross_publish_source_blog_url":"","_el_cross_publish_source_blog_id":0,"_el_cross_publish_source_post_id":0,"_el_cross_publish_sync_state":"","exclude_from_search":false,"content-type":"","case_client_logo":2117,"footnotes":""},"case_tax":[27,54,32],"class_list":["post-1846","case","type-case","status-publish","has-post-thumbnail","hentry","case_tax-fashion-apparel","case_tax-high-throughput","case_tax-retail"],"yoast_head":"\nHelly Hansen Transforms Distribution with AutoStore<\/title>\n<meta name=\"description\" content=\"Discover how Helly Hansen enhanced efficiency and scalability by implementing Element Logic's AutoStore system in their distribution center.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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