{"id":3635,"date":"2025-05-08T15:44:31","date_gmt":"2025-05-08T15:44:31","guid":{"rendered":"https:\/\/www.elementlogic.net\/us\/?post_type=case&p=3635"},"modified":"2026-02-24T15:32:08","modified_gmt":"2026-02-24T15:32:08","slug":"an-innovative-solution-from-element-logic-helps-automate-kitchns-supply-chain","status":"publish","type":"case","link":"https:\/\/www.elementlogic.net\/us\/cases\/an-innovative-solution-from-element-logic-helps-automate-kitchns-supply-chain\/","title":{"rendered":"An innovative solution from Element Logic helps automate Kitchn\u2019s supply chain"},"content":{"rendered":"\n\t\t
\n\t\t\t\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n

An innovative solution from Element Logic helps automate Kitchn\u2019s supply chain<\/h1>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n

In the fast-paced world of e-commerce, efficiency and speed are critical to success. That\u2019s why Kitch\u2019n and Tilbords, Norway\u2019s largest kitchenware retail chains, have built their operations around streamlined intralogistics. With 225 stores across the country and a strong direct-to-consumer e-commerce platform, their distribution center on Norway\u2019s west coast plays a vital role in meeting customer demand.<\/p>\n\n\n

We hold about 65% of the Norwegian kitchen and homewares segment\u201d<\/em> states Petter Gr\u00e5lumstuen, CTO and Logistics Manager for Kitch\u2019n, Tilbords, & Cervera. He continues: \u201cOur distribution center handled about 650,00 packages in 2024, and we have an assumed growth rate of 35% for 2025. With this growth we had no choice but to automate.\u201d<\/em> <\/p>\n\n\n\n\t\t

\n\t\t\t
\n\t\t\t\t\"\"<\/svg>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t

Our distribution center handled about 650,00 packages in 2024, and we have an assumed growth rate of 35% for 2025. With this growth we had no choice but to automate.<\/em><\/p>\nPetter Gr\u00e5lumstuen, CTO and Logistics Manager for Kitch\u2019n, Tilbords, & Cervera<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n

In 2021, Kitch\u2019n and Tilbords implemented an AutoStore solution from Element Logic into their existing warehouse. This solution allowed them to automate the storage and picking process of the majority of their stock. With impressive growth since then, their manual outbound operations could no longer keep up, and Kitch\u2019n and Tilbords once again turned to Element Logic to help them automate. <\/p>\n\n\n\n

\u201cKitch\u2019n and Tilbords were looking for an automated solution which could transport articles away from the AutoStore ports during peaks. Our aim was to allow for an efficient downstream process that included packaging at pack stations before being sorted and distributed to the correct distributor.\u201d  says <\/em>Gr\u00e5lumstuen.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

New Technology<\/strong> <\/h2>\n\n\n\n

During the initial design and concept phase, various conveyor and sorter technologies were considered.  After analyzing Kitch\u2019n\u2019 and Tilbords\u2019 <\/strong>data with expected growth, the new technology OmniMod empowered by Element Logic, was chosen as the ultimate solution for their needs. One of the key benefits of the OmniMod system is its capability to convey, sort, and buffer goods within a smaller footprint, compared to traditional conveyor technologies.  <\/p>\n\n\n\n

\u201cOmniMod is a newly developed modular system from a Norwegian startup empowered by Element Logic, that uses computer vision and AI to track and move items.” Brendon Wolk, Product Manager at Element Logic explained. “It differs from existing technology as items are free to move over the entire surface of the system. This enables it to not only conveyor and sort items, but additionally to buffer, group and sequence them.\u201d<\/em> <\/p>\n\n\n\n\t\t

\n\t\t\t
\n\t\t\t\t\"\"<\/svg>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t

This enables it to not only conveyor and sort items, but additionally to buffer, group and sequence them.<\/em><\/p>\nBrendon Wolk, Product Manager at Element Logic<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n

\u201cAfter an in-depth evaluation, we recognized that OmniMod was the perfect fit for our distribution center. In fact, the OmniMod design truly sets Element Logic apart. Their commitment to understanding the complexities of our operations\u2014and their proactive, collaborative approach to finding the right solution\u2014gave us great confidence. It was clear they were not just a vendor, but a true partner in this project\u201d says<\/em> Gr\u00e5lumstuen.<\/p>\n\n\n\n\t\t

\n\t\t\t
\n\t\t\t\t\"\"<\/svg>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t

It was clear they were not just a vendor, but a true partner in this project<\/em><\/p>\nPetter Gr\u00e5lumstuen, CTO and Logistics Manager for Kitch\u2019n, Tilbords, & Cervera<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n

The automated outbound system designed includes conveyor, an OmniMod system, packing\/value-add stations, and an outbound sorter. To keep the AutoStore as efficient as possible, items are picked first at the AutoStore ports and then packed downstream.<\/p>\n\n\n\n

After an order is picked from the AutoStore, it is transferred via conveyor to the OmniMod system. Upon entry, each item is buffered into a pool of orders awaiting their next commands. Orders are then assigned to a packing station based on capacity and other customer-defined criteria. <\/p>\n\n\n\n

From there, the system diverts the orders to the appropriate packing stations, where fragile goods are carefully packed in bubble wrap and any value-added services are carried out. The operator then places the order back onto OmniMod, where it is automatically sorted toward the correct outbound shipping lanes. <\/p>\n\n\n\n

Throughout the entire process, every item is tracked in real time while on the OmniMod system. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Robust Software<\/h2>\n\n\n\n

Today over 2000 orders per hour can be picked, packed, and sorted over the system. This success relies heavily on the robust software from Element Logic which manages and integrates the various components seamlessly. Element Logic\u2019s software ensures that all parts of the process, from the starting order at the AutoStore<\/a>, to the final palletizing of goods for dispatch, work together efficiently. <\/p>\n\n\n\n

The Results<\/strong><\/h2>\n\n\n\n

The standout benefits of the automated outbound process from Element Logic are  <\/p>\n\n\n\n

Reduced footprint by over 20%:<\/strong><\/p>\n\n\n\n