{"id":1833,"date":"2024-10-23T08:00:00","date_gmt":"2024-10-23T08:00:00","guid":{"rendered":"https:\/\/www.elementlogic.net\/us\/?p=1833"},"modified":"2026-01-07T02:51:51","modified_gmt":"2026-01-07T02:51:51","slug":"sdi-element-logic-rebrands-as-element-logic","status":"publish","type":"post","link":"https:\/\/www.elementlogic.net\/us\/news\/sdi-element-logic-rebrands-as-element-logic\/","title":{"rendered":"SDI Element Logic Rebrands as Element Logic"},"content":{"rendered":"<div class=\"wp-block-dekode-page-title\">\n\t\t\t<div class=\"dekode-page-title__container\">\n<h1 class=\"wp-block-post-title\">SDI Element Logic Rebrands as Element Logic<\/h1>\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-dekode-post-date\"><span class=\"date-published\">Published <time datetime=\"2024-10-23T08:00:00+00:00\">October 23, 2024 8:00 am<\/time><\/span> <\/div>\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\"><\/div>\n\n\n\t<div style=\"--dekode-block-video-aspect-ratio: 16\/9\" class=\"wp-block-dekode-video\">\n\t\t\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Element Logic Americas Region Video | USA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PnR6dFSkRg8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\t\t<div class=\"dekode-video__content\">\n\t\t\t<div class=\"dekode-video__play\">\n\t\t\t\t<span class=\"screen-reader-text\">Play video<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 56 56\" height=\"56\" width=\"56\" class=\"t2-icon t2-icon-theme_play\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M0 8C0 3.58172 3.58172 0 8 0H48C52.4183 0 56 3.58172 56 8V48C56 52.4183 52.4183 56 48 56H8C3.58172 56 0 52.4183 0 48V8Z\" fill=\"var(--t2-icon-fill, #B9132F)\"\/><path d=\"M24 19.2732C24 18.4031 25.0343 17.9481 25.6757 18.5361L35.1958 27.2628C35.6282 27.6592 35.6282 28.3408 35.1958 28.7372L25.6757 37.4639C25.0343 38.0519 24 37.5969 24 36.7268V19.2732Z\" fill=\"var(--t2-icon-fill, #F0F0F0)\"\/><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"992\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/SDI-to-Element-Logic-square.jpg\" class=\"attachment-full size-full\" alt=\"\" style=\"object-position: 50% 50%\" \/>\t\t<\/div>\n\t<\/div>\n\t\n\n\n<p>After successfully onboarding and integrating, <em>SDI Element Logic<\/em> will take the next step by fully rebranding as <em>Element Logic<\/em> effective immediately.&nbsp;<\/p>\n\n\n\n<p>This evolution represents a significant step forward in the Company&#8217;s mission to become a global leader in warehousing automation and serves as a strategic move that combines 90 years of expertise under one single brand.&nbsp;<\/p>\n\n\n\n<p>By merging into one, <em>Element Logic<\/em> is poised to provide clients with global reach and support that taps into local expertise while delivering innovative, scalable, and repeatable deployments under the same roof. As the first and largest AutoStore distributor in the world, Element Logic will continue prioritizing growth in the Americas and remain the biggest player.&nbsp;<\/p>\n\n\n\n<p>\u201cThe Americas represents the biggest market where we have customers seeking a trusted partner for warehouse automation,\u201d Ankush Malhotra, Group CEO at Element Logic, said. \u201cWe have decades of local experience and resources, both of which are critical as we continue to scale.\u202f And, further, we will be able to leverage our global expertise to deliver outstanding solutions to our customers.\u201d&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized wp-container-content-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"683\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/SDI-to-Element-Logic.jpg\" alt=\"\" class=\"wp-image-2237\" style=\"width:837px;height:auto\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/SDI-to-Element-Logic.jpg 1280w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/SDI-to-Element-Logic-300x160.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/SDI-to-Element-Logic-1024x546.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/SDI-to-Element-Logic-768x410.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-about-the-rebrand-nbsp\"><strong>About the Rebrand<\/strong>&nbsp;<\/h3>\n\n\n\n<p>The decision to rebrand as <em>Element Logic<\/em> comes at a time of rapid expansion and technological advancement for the company. The new name underscores the company&#8217;s dedication to simplifying complex warehouse operations through cutting-edge technology and intelligent automation.&nbsp;<\/p>\n\n\n\n<p>\u201cWe believe this change will help us better communicate our global brand\u2019s purpose and our position as a leader in the warehouse automation industry,\u201d Krish Nathan, CEO \u2013 Americas at Element Logic, said. \u201cBy transitioning to <em>Element Logic<\/em>, we are not only embracing our heritage and past experiences, but also positioning ourselves for future growth in a rapidly evolving market.\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-clients-can-expect-nbsp\"><strong>What Clients Can Expect<\/strong>&nbsp;<\/h3>\n\n\n\n<p>While the name has changed, Element Logic remains committed to delivering the same high-quality service and solutions that clients have come to expect. The company\u2019s innovative approach to warehouse automation, which includes advanced robotics, software integration, and scalable intralogistics solutions, will continue to be at the forefront of its offerings.&nbsp;<\/p>\n\n\n\n<p>\u201cOur clients will see no interruption in the quality of service they receive,\u201d Robert Humphry, EVP at Element Logic, said. \u201cOur new identity as<em> Element Logic<\/em> reflects our commitment to continuous improvement and innovation, ensuring that we remain a trusted partner for businesses looking to optimize their logistics operations.\u201d&nbsp;<\/p>\n\n\n\n<p>While the major changes will be mainly internal, customers can expect to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Be rerouted to our new website: <a href=\"http:\/\/www.elementlogic.us\/\" target=\"_blank\" rel=\"noreferrer noopener\">elementlogic.us<\/a>&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get emails from our new domain: @elementlogic.us&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Be asked to follow us on our new <a href=\"https:\/\/www.linkedin.com\/company\/element-logic\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/ElementLogic\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> and <a href=\"https:\/\/www.youtube.com\/@Element-Logic\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> pages&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Receive communication indicating the changes&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See \/ associate us with our new name and logo&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Looking Ahead<\/strong>&nbsp;<\/p>\n\n\n\n<p><em>Element Logic<\/em> will continue to expand its global footprint and develop new strategies that address the challenges of modern warehouse management. The rebrand marks a new chapter in the company\u2019s journey, one that is focused on growth, innovation, and maintaining its position as an industry leader.&nbsp;<\/p>\n\n\n\n<p>\u201c<a href=\"https:\/\/www.elementlogic.net\/us\/\" style=\"text-decoration: none;color: inherit\">Element Logic<\/a> remains more than ever committed to growing our people, and to continue serving our clients with the best quality solutions,\u201d Nathan added. \u201cThis is a step along the way that continues to fortify that commitment, and we look forward to taking more strides in the future.\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After successfully onboarding and integrating, SDI Element Logic will take the next step by fully rebranding as Element Logic effective [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hreflang_relation":0,"_el_cross_publish_source_blog_url":"","_el_cross_publish_source_blog_id":0,"_el_cross_publish_source_post_id":0,"_el_cross_publish_sync_state":"","exclude_from_search":false,"content-type":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-1833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SDI Element Logic Rebrands as Element Logic<\/title>\n<meta name=\"description\" content=\"SDI Element Logic rebrands to Element Logic, unifying 90 years of expertise under one brand to enhance global warehouse automation solutions\" \/>\n<meta name=\"robots\" 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