{"id":753,"date":"2023-06-21T09:12:00","date_gmt":"2023-06-21T07:12:00","guid":{"rendered":"https:\/\/www.elementlogic.net\/?p=1379"},"modified":"2026-01-07T04:11:57","modified_gmt":"2026-01-07T04:11:57","slug":"aiming-for-speedy-delivery-with-a-new-warehouse-system","status":"publish","type":"post","link":"https:\/\/www.elementlogic.net\/us\/news\/aiming-for-speedy-delivery-with-a-new-warehouse-system\/","title":{"rendered":"Aiming for speedy delivery with a new warehouse system"},"content":{"rendered":"<div class=\"wp-block-dekode-page-title\">\n\t\t\t<div class=\"dekode-page-title__container\">\n<h1 class=\"wp-block-post-title\">Aiming for speedy delivery with a new warehouse system<\/h1>\n<\/div>\n\t\t<\/div>\n\n\n\n<p class=\"t2-ingress wp-block-t2-ingress\">\u201cAt some point, efficiency figures reach a peak with manual storage. We have countered that by implementing AutoStore\u201d.<\/p>\n\n<div class=\"wp-block-dekode-post-date\"><span class=\"date-published\">Published <time datetime=\"2023-06-21T09:12:00+00:00\">June 21, 2023 9:12 am<\/time><\/span> <\/div>\n\n\n<p>Vidar Solberg, Head of Logistics at the cosmetic and hygiene company VITA, is enthusiastic about his warehouse in Mj\u00f8ndalen. In the background, the AutoStore system implemented by Element Logic is fully operational.<\/p>\n\n\n\n<p>\u201cTwo years ago, we started the process of researching what to do when the lease expired in 2022. We carried out an extensive study which resulted in an extension of the lease agreement, while also deciding to opt for a custom-made AutoStore solution. It\u2019s a choice we feel very confident about,\u201d Solberg says.<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"attachment_6034\"><img decoding=\"async\" src=\"https:\/\/www.elementlogic.net\/us\/wp-content\/uploads\/2023\/06\/24-IMG_7308-1024x683.jpg\" alt=\"Woman at workstation\" class=\"wp-image-6034\" \/><figcaption class=\"wp-element-caption\">PHOTO: NATIVE MEDIA<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"significant-online-growth\">Significant online growth<\/h2>\n\n\n\n<p>Alongside the existing warehouse of 3,200 m2, VITA expanded with a hall of 500 m2. This is where the new robotic system for order picking is located.<\/p>\n\n\n\n<p>\u201cWe have three streams of goods at our location today. One is supplying to the store, which occurs in a pure throughput warehouse \u2013 the goods are not even touching the shelves. VITA also has several of its own brands, that we stock from other parts of Europe. In this area, we operate as a regular wholesale warehouse. Then there is the third stream of goods which is out to the consumer \u2013 now being served by the automated solution,\u201d says Solberg.<\/p>\n\n\n\n<p>Approximately 12,000 product lines are placed in the AutoStore, which is equipped with 17 robots and five ports. A central driving force for the investment is VITA\u2019s significant online growth over recent years. Both in terms of the number of orders and number of items. And as a symptom, longer picking routes.<\/p>\n\n\n\n<p>\u201cWe reached the limit of what we could achieve in the manual warehouse, and we saw a risk that key figures would start to decrease if we continued with a manual warehouse. With AutoStore in place, we have a goal of 120 product lines per hour per employee, when picking items for online orders. And we aim for a turnover this year of just over 160 million in the online store. We are on track to achieve that,\u201d says Solberg.<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"295\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/\/2024\/09\/image-88-e1724872551613-300x295.png\" class=\"quote-image\" alt=\"\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/09\/image-88-e1724872551613-300x295.png 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/09\/image-88-e1724872551613.png 663w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>With the choice we made, we now have full control of our logistics &#8211; which is important to us.<\/p>\n<cite>Vidar Solberg, Head of Logistics at VITA<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<h2 class=\"wp-block-heading\" id=\"fast-delivery-as-mantra\">Fast delivery as mantra<\/h2>\n\n\n\n<p>One of VITA\u2019s mantras is speedy delivery.<\/p>\n\n\n\n<p>\u201cWe have many competitors both domestically and abroad, and relying solely on the lowest price will not be sustainable over time. So, for us, one of the competitive advantages is quick delivery to the customer,\u201d says Solberg.<\/p>\n\n\n\n<p>He adds that they are now well-equipped to take new steps in the coming years.<\/p>\n\n\n\n<p>\u201cToday we have 10,000 bins, but the system is scalable. After we built the new hall, we have the capacity to expand with an additional 21,000 bins without having to build larger.<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"attachment_6032\"><img decoding=\"async\" src=\"https:\/\/www.elementlogic.net\/us\/wp-content\/uploads\/2023\/06\/44-IMG_7684-1024x653.jpg\" alt=\"Automated warehouse with element logic logo\" class=\"wp-image-6032\" \/><figcaption class=\"wp-element-caption\">PHOTO: NATIVE MEDIA<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"full-control\">Full control<\/h2>\n\n\n\n<p>Solberg is clear, &nbsp;that VITA, with a total of 116 stores, did not only consider the AutoStore benefits when they faced the manual warehouse limitations a while back.<\/p>\n\n\n\n<p>\u201cMany options were considered. We had concrete offers from 3PL providers, but we believed we could do it cheaper ourselves. And with the choice we made, we have full control of logistics \u2013 which is important to us,\u201d says Solberg.<\/p>\n\n\n\n<p>He is joined by colleague Kristian Sonnenberg, Chief of Technology and Digitalization (CTO) at VITA.<\/p>\n\n\n\n<p>\u201cBased on the customer\u2019s expectation of a seamless shopping experience across web and physical stores, we saw that we had to make a major change to the entire software portfolio. The AutoStore solution is part of a digital strategy for VITA where we are changing all core systems and moving much of the portfolio to the cloud,\u201d says Sonnenberg.<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"attachment_6033\"><img decoding=\"async\" src=\"https:\/\/www.elementlogic.net\/us\/wp-content\/uploads\/2023\/06\/16-IMG_7228-1024x683.jpg\" alt=\"Autostore robot with two men in the background\" class=\"wp-image-6033\" \/><figcaption class=\"wp-element-caption\">PHOTO: NATIVE MEDIA<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"solid-partner\">Solid partner<\/h2>\n\n\n\n<p>The VITA team clearly states that the cooperation with Element Logic has met the high expectations.<\/p>\n\n\n\n<p>\u201cThey have had complete control from A to Z. The process has been very predictable, both in terms of timelines and costs. At the slightest increase in risk, they were there immediately. It has felt very safe to work with them,\u201d says Sonnenberg, and is supplemented by Solberg.<\/p>\n\n\n\n<p>\u201cThe project execution from Element Logic\u2019s side has been a top-notch experience. They have been incredibly easy to work with,\u201d he believes.<\/p>\n\n\n\n<p>It is still too early to determine what will be the long-term result for VITA with the commitment to the automated warehouse system. However, they have already started to see the effect.<\/p>\n\n\n\n<p>\u201cWe need to wait a few months for statistics, but we already see the positive trend. There\u2019s no doubt about it,\u201d concludes Vidar Solberg.<\/p>\n\n\n\n\t\t<div class=\"t2-factbox wp-block-t2-factbox\" id=\"t2-factbox\">\n\t\t\t<div class=\"t2-factbox__content\">\n\t\t\t\t<div class=\"t2-factbox__blocks t2-factbox__inner-container\">\n\t\t\t\t\t\n\n<h4 class=\"wp-block-heading\" id=\"vita-facts-and-figures\">VITA facts and figures:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3,700 m2 warehouse<\/li>\n\n\n\n<li>10,000 bins (capacity for 31,000)<\/li>\n\n\n\n<li>12,000 product lines in AutoStore<\/li>\n\n\n\n<li>17 robots<\/li>\n\n\n\n<li>Five ports<\/li>\n<\/ul>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\n\t\t<div class=\"wp-block-dekode-simple-cta\">\n\t\t\t<div class=\"dekode-simple-cta__inner\">\n\n<h3 class=\"wp-block-heading\" id=\"want-to-learn-more-about-warehouse-automation\">Want to learn more about warehouse automation?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.elementlogic.net\/us\/contact-us\/\">Get in touch today<\/a><\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vidar Solberg, Head of Logistics at the cosmetic and hygiene company VITA, is enthusiastic about his warehouse in Mj\u00f8ndalen. In [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hreflang_relation":0,"_el_cross_publish_source_blog_url":"","_el_cross_publish_source_blog_id":0,"_el_cross_publish_source_post_id":0,"_el_cross_publish_sync_state":"","exclude_from_search":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-753","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VITA Gains Speedy Delivery with Custom AutoStore System<\/title>\n<meta name=\"description\" content=\"VITA uses a custom AutoStore with 17 robots and 5 ports, boosting delivery speed and aiming for 120 lines\/hour per employee without expanding space.\" \/>\n<meta name=\"robots\" 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