{"id":773,"date":"2022-05-04T12:54:00","date_gmt":"2022-05-04T10:54:00","guid":{"rendered":"https:\/\/www.elementlogic.net\/?p=1300"},"modified":"2026-01-07T04:43:38","modified_gmt":"2026-01-07T04:43:38","slug":"online-pharmacy-apotea-invests-in-autostore-and-robotic-piece-picking-solution-from-element-logic","status":"publish","type":"post","link":"https:\/\/www.elementlogic.net\/us\/news\/online-pharmacy-apotea-invests-in-autostore-and-robotic-piece-picking-solution-from-element-logic\/","title":{"rendered":"The big online pharmacy player, Apotea, with the world\u2019s first piece-picking solution integrated with AutoStore."},"content":{"rendered":"<div class=\"wp-block-dekode-page-title\">\n\t\t\t<div class=\"dekode-page-title__container\">\n<h1 class=\"wp-block-post-title\">The big online pharmacy player, Apotea, with the world\u2019s first piece-picking solution integrated with AutoStore.<\/h1>\n<\/div>\n\t\t<\/div>\n\n<figure class=\"alignwide wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2022\/05\/apotea-sdi-element.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2022\/05\/apotea-sdi-element.jpg 1280w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2022\/05\/apotea-sdi-element-300x188.jpg 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2022\/05\/apotea-sdi-element-1024x640.jpg 1024w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2022\/05\/apotea-sdi-element-768x480.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n<p class=\"t2-ingress wp-block-t2-ingress\"><strong>Apotea.se is Sweden\u2019s largest online pharmacy, with the country\u2019s most comprehensive range of over-the-counter products and prescription drugs.<\/strong>\u00a0<\/p>\n\n<div class=\"wp-block-dekode-post-date\"><span class=\"date-published\">Published <time datetime=\"2022-05-04T12:54:00+00:00\">May 4, 2022 12:54 pm<\/time><\/span> <\/div>\n\n\n<p>Sweden\u2019s leading online pharmacy Apotea has fully automated its logistics center during the autumn of 2022 to be able to deliver approximately 50,000 orders a day quickly, easily, and smoothly to its customers. For the first time, the entire process is integrated, and for the first time in the world, the unique piece-picking robot eOperator is fully integrated with an AutoStore solution. A result of international cooperation between\u202f<a href=\"https:\/\/www.elementlogic.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Element Logic<\/a>,\u202f<a href=\"https:\/\/www.autostoresystem.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AutoStore<\/a>,\u202f<a href=\"https:\/\/righthandrobotics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RightHand Robotics<\/a>, and\u202f<a href=\"https:\/\/www.apotea.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apotea<\/a>.&nbsp;<\/p>\n\n\n\n<p>Pharmacy products are one of the fastest-growing segments of both Swedish and European e-commerce. Apotea.se is Sweden\u2019s largest online pharmacy, with the country\u2019s most comprehensive range of over-the-counter products and prescription drugs.&nbsp;<\/p>\n\n\n\n<p><em>\u201cDuring the pandemic, we looked at expanding the capacity to be able to go from delivering 50,000 orders to 100,000 orders. That\u2019s when we started looking at Element Logic and AutoStore. When we thought of installing AutoStore, it was precisely the ability of being able to robotize the picking that was one of the driving forces.\u201d says P\u00e4r Sv\u00e4rdson, CEO at Apotea.\u202f\u202f<\/em>&nbsp;<\/p>\n\n\n\n<p><strong>\u202f<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Leading customer experience through automation\u202f<\/strong>&nbsp;<\/p>\n\n\n\n<p>Apotea strives to deliver the best customer experience in the industry, through fast and accurate deliveries. In Apotea\u2019s logistics center in Morgong\u00e5va, Sweden, the company has invested in automation from Element Logic, which takes care of the entire warehouse process. The goal is to optimize delivery, efficiency, and be able to cope with large variations in incoming orders. The extent of integrated automation is the first in the world and the installation consists of 20,000 bins (with space for a total of 25,000), 30 AutoStore robots (R5), and four carousel ports, where three of these are handled by the piece-picking robot eOperator. Initially, the new capacity at Apotea is estimated to be 800 order lines per hour. The installation is a collaboration between Element Logic, AutoStore, RightHand Robotics, and Apotea. At the end of 2022, all CEOs and founders from the respective companies met at Apotea to inaugurate the solution.&nbsp;<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/\/2024\/09\/Portrait-Par-Svardson-CEO-and-founder-of-Apotea-e1724081540458-300x300.png\" class=\"quote-image\" alt=\"\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/09\/Portrait-Par-Svardson-CEO-and-founder-of-Apotea-e1724081540458-300x300.png 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/09\/Portrait-Par-Svardson-CEO-and-founder-of-Apotea-e1724081540458-150x150.png 150w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/09\/Portrait-Par-Svardson-CEO-and-founder-of-Apotea-e1724081540458.png 699w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p>For us, it was important to have a system that could handle variations in product sizes and order intake that can be expanded as we grow. This initiative helps us to become more efficient, which makes it easier for us to exceed our customers&#8217; expectations.<\/p>\n<cite>P\u00e4r Sv\u00e4rdson, CEO of Apotea<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n<p><em>\u201cTo Apotea, the automation solution of AutoStore, eOperator, and other features from Element Logic goes splendidly with their combined targets of optimal warehouse efficiency and environmental care.\u201d says Dag-Adler Blakseth, CEO at Element Logic Group \u201cWe look forward to following Apotea\u2019s journey towards highly accurate deliveries along with saved energy, reduced noise levels and ergonomically friendly working hours.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>The piece-picking robot eOperator \u2013 a unique solution\u202f&nbsp;<\/p>\n\n\n\n<p>Apotea is investing in the world\u2019s most advanced piece-picking robot solution by installing eOperator,\u202fmaking them pioneers internationally by using robots to pick from an AutoStore, fully automatic 24\/7, even in the dark. Through machine learning, eOperator automatically selects the best way to handle an item to be picked, which increases order capacity as well as goods handling and delivery time.&nbsp;<\/p>\n\n\n\n<p><em>\u201c\u2026 eOperator makes it possible to deliver quickly to customers, even at nights, weekends, and bank holidays.\u201d P\u00e4r Sv\u00e4rdson continues \u201cIt is clear that you get a 24-hour operation, which is completely exceptional. We get better efficiency, faster deliveries, everything became cheaper and more efficient. It became natural to say; yes, let\u2019s go.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p><strong>Sweden\u2019s most sustainable e-commerce wants to improve\u202f<\/strong>&nbsp;<\/p>\n\n\n\n<p>Apotea is not only the Swedish market-leading online pharmacy, but it\u2019s also Sweden\u2019s most sustainable e-commerce company according to\u202f<a href=\"https:\/\/www.sb-index.com\/sweden#close\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainable Brand Index 2020 and 2021<\/a>. Apotea\u2019s goal is to reduce the climate footprint throughout the entire chain from production to the end consumer. On the roof of their logistics center, you will find one of Sweden\u2019s largest solar cell facilities, that supplies the entire AutoStore system.&nbsp;<\/p>\n\n\n\n<p><em>\u201cOur goal is to become Sweden\u2019s most sustainable company, and that is both a bombastic and an ambitious goal.\u201d P\u00e4r Sv\u00e4rdson continues \u201cIt is important for humanity, and for our environment, but also to be competitive because I believe that the customers of the future will demand a different approach to sustainability from companies than they do today.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p><strong>How Apotea\u2019s automation works\u202f<\/strong>&nbsp;<\/p>\n\n\n\n<p>AutoStore is a modular and scalable robotic solution for storing products efficiently. Compared to a manual warehouse, picking performance is ten times higher with AutoStore. The system consists of a grid, where robots pick and deliver goods on the smartest available routes. The robots work around the clock and recharge when needed. At Apotea\u2019s ports, the picked goods are delivered to both human operators and three piece-picking robots, the eOperator.&nbsp;<\/p>\n\n\n\n\t\t<blockquote class=\"wp-block-dekode-quote\">\n\t\t\t<div class=\"wp-block-dekode-quote__icon\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/Anders_c-300x300.png\" class=\"quote-image\" alt=\"\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/Anders_c-300x300.png 300w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/Anders_c-150x150.png 150w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/Anders_c-768x767.png 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/Anders_c.png 999w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"96\" width=\"96\" class=\"t2-icon t2-icon-theme_quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.7808 16.5288L8.49055 13.5673C8.43289 13.5993 8.36555 13.6217 8.28855 13.6345C8.21155 13.6473 8.13464 13.6538 8.0578 13.6538C7.04114 13.6538 6.17797 13.2958 5.4683 12.5798C4.7588 11.8638 4.40405 11.0038 4.40405 10C4.40405 8.98334 4.7588 8.12017 5.4683 7.4105C6.17797 6.701 7.04114 6.34625 8.0578 6.34625C9.06164 6.34625 9.92155 6.701 10.6376 7.4105C11.3536 8.12017 11.7116 8.98334 11.7116 10C11.7116 10.3513 11.669 10.6783 11.5838 10.9808C11.4985 11.2833 11.3737 11.5718 11.2096 11.8463L8.07305 17.2788C8.00905 17.3904 7.92122 17.4808 7.80955 17.55C7.69805 17.6192 7.57305 17.6538 7.43455 17.6538C7.14739 17.6538 6.93205 17.5288 6.78855 17.2788C6.64489 17.0288 6.6423 16.7788 6.7808 16.5288ZM15.6656 16.5288L17.3751 13.5673C17.3174 13.5993 17.2501 13.6217 17.1731 13.6345C17.0962 13.6473 17.0193 13.6538 16.9423 13.6538C15.9256 13.6538 15.0626 13.2958 14.3531 12.5798C13.6434 11.8638 13.2886 11.0038 13.2886 10C13.2886 8.977 13.6434 8.11225 14.3531 7.40575C15.0626 6.69942 15.9256 6.34625 16.9423 6.34625C17.9461 6.34625 18.8061 6.701 19.5221 7.4105C20.2381 8.12017 20.5961 8.98334 20.5961 10C20.5961 10.3513 20.5535 10.6783 20.4683 10.9808C20.383 11.2833 20.2583 11.5718 20.0943 11.8463L16.9578 17.2788C16.8936 17.3904 16.8058 17.4808 16.6943 17.55C16.5828 17.6192 16.4578 17.6538 16.3193 17.6538C16.0321 17.6538 15.8167 17.5288 15.6731 17.2788C15.5296 17.0288 15.5271 16.7788 15.6656 16.5288Z\" fill=\"var(--t2-icon-fill, #000)\"\/><\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-dekode-quote__text\">\n\t\t\t\t<p><em>\u201cApotea has made a fantastic growth journey in Swedish e-commerce and by connecting an AutoStore system with Element Logic\u2019s smart piece-picking solution, eOperator, and other automation, we can help them continue to offer their customers both fast and accurate deliveries as well as improved order capacity and goods handling.\u201d<\/em>\u00a0<\/p>\n<cite>Anders Bohlin, Sales Director at Element Logic Sweden<\/cite>\n\t\t\t<\/div>\n\t\t<\/blockquote>\n\n\n\t\t<div class=\"t2-factbox wp-block-t2-factbox\" id=\"t2-factbox\">\n\t\t\t<div class=\"t2-factbox__content\">\n\t\t\t\t<div class=\"t2-factbox__blocks t2-factbox__inner-container\">\n\t\t\t\t\t\n\n<h4 class=\"wp-block-heading\" id=\"facts-about-element-logic-s-installation\"><strong>Facts about Element Logic\u2019s installation:\u202f&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20,000 bins (with space for a total of 25,000)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30 AutoStore robots (R5)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4 carousel ports&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 piece-picking robots (eOperator)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>800 order lines per hour (calculated capacity)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>24\/7 operations&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capacity went from 50,000 orders to 100,000 orders after installation&nbsp;<\/li>\n<\/ul>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"1024\" src=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/Apotea-facts-about-elemnt-logic-install-676x1024.jpg\" alt=\"\" class=\"wp-image-1827\" style=\"width:850px;height:auto\" srcset=\"https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/Apotea-facts-about-elemnt-logic-install-676x1024.jpg 676w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/Apotea-facts-about-elemnt-logic-install-198x300.jpg 198w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/Apotea-facts-about-elemnt-logic-install-768x1163.jpg 768w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/Apotea-facts-about-elemnt-logic-install-1014x1536.jpg 1014w, https:\/\/www.elementlogic.net\/content\/uploads\/sites\/8\/2024\/10\/Apotea-facts-about-elemnt-logic-install.jpg 1268w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/figure>\n\n\n\n<p><strong>Download the pictures here:<\/strong>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Video on Apotea\u2019s automation solution:<\/em><\/strong>&nbsp;<br><a href=\"https:\/\/youtu.be\/Zbo_kMUp8eI\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Link to the video case study<\/strong><\/a><strong><\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>\u202f<\/strong>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n\t\t<div class=\"wp-block-dekode-simple-cta\">\n\t\t\t<div class=\"dekode-simple-cta__inner\">\n\n<h3 class=\"wp-block-heading\" id=\"want-to-learn-more-about-eoperator\">Want to learn more about eOperator? <\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.elementlogic.net\/us\/contact-us\/\">Get in touch today<\/a><\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\n\n<p><em>This press release was formerly under the name \u201cSDI Element Logic\u201d. \u202fIt has been changed to reflect our current name \u201cElement Logic\u201d.&nbsp;<\/em><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sweden\u2019s leading online pharmacy Apotea has fully automated its logistics center during the autumn of 2022 to be able to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"hreflang_relation":0,"_el_cross_publish_source_blog_url":"","_el_cross_publish_source_blog_id":0,"_el_cross_publish_source_post_id":0,"_el_cross_publish_sync_state":"","exclude_from_search":false,"content-type":"","footnotes":""},"categories":[22],"tags":[39],"class_list":["post-773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-pharmaceutical"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apotea Invests in AutoStore &amp; Robotic Piece Picking<\/title>\n<meta name=\"description\" content=\"Online pharmacy Apotea partners with Element Logic to implement AutoStore and robotic piece picking, enhancing warehouse efficiency and order accuracy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elementlogic.net\/us\/news\/online-pharmacy-apotea-invests-in-autostore-and-robotic-piece-picking-solution-from-element-logic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The big online pharmacy player, Apotea, with the world\u2019s first piece-picking solution integrated with AutoStore.\" \/>\n<meta property=\"og:description\" content=\"Online pharmacy Apotea partners with Element Logic to implement AutoStore and robotic piece picking, enhancing warehouse efficiency and order accuracy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elementlogic.net\/us\/news\/online-pharmacy-apotea-invests-in-autostore-and-robotic-piece-picking-solution-from-element-logic\/\" \/>\n<meta property=\"og:site_name\" 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