Today thansen is launching the world’s biggest self-service in-store AutoStore system at thansen’s new store, delivered by Element Logic. 

The solution integrates automation directly into the store environment, enabling thansen to combine the efficiency of e-commerce with the immediacy of physical retail.  

As a retailer, thansen combines a strong e-commerce platform with a wide network of stores across Denmark, Norway, and Sweden, offering car accessories, spare parts, bicycles, and leisure products to a broad customer base. 

A new type of customer journey 

The in-store AutoStore system allows customers to place orders in-store, with goods picked and delivered within minutes. This ensures a smooth process and accurate handling while extending product availability beyond what a traditional store can offer. The flexibility of the AutoStore technology makes it possible to adapt automation to new contexts, bridging customer needs with efficient retail operations. 

“For us, it is crucial to continuously improve the customer experience. With AutoStore in-store, we can offer a much larger product range while making it easier and faster for customers to get their goods. A clear step towards our vision of always having satisfied customers,” says Hans-Andre Sørvik, Country Manager Norway at thansen. 

This project shows how automation can be shaped to meet new demands

Mats Bjerkaas, Managing Director, Element Logic Norway

“This project shows how automation can be shaped to meet new demands. By bringing AutoStore into a store environment, we are helping thansen build a customer journey that combines efficiency with convenience,” says Mats Bjerkaas, Managing Director Element Logic Norway.

Scope and significance  

The thansen installation outside of Oslo, Norway, is the world’s biggest self-service in-store AutoStore system and the first of its size in the Nordics. It illustrates how retailers can connect store operations with automated fulfillment in real time, expanding capacity and service levels without compromising the in-store experience. 

Implementing AutoStore directly in a store environment changes the dynamic – for customers, employees, and logistics.

Christian Walby, Sales Director, Element Logic Norway. 

“Implementing AutoStore directly in a store environment changes the dynamic – for customers, employees, and logistics. This project demonstrates how technology and customer focus can work together. We are proud to contribute to thansen’s development,” says Christian Walby, Sales Director, Element Logic Norway. 

Designed for flexibility and growth

The system has been developed to support efficiency and scalability. It can be expanded or adjusted as assortment and customer expectations evolve, providing thansen with a store model that is resilient to market change.