Discover how Automation as a Service removes complexity and keeps you competitive 

Automation as a Service
– The future of warehousing, on subscription 

At Element Logic, we have always believed in thinking differently – challenging the status quo, embracing technology early, and making automation accessible for every ambitious warehouse. In the rapidly evolving world of logistics, the real question is no longer whether to automate, but how to do it effectively. 

That is why we are introducing Automation as a Service (AaaS) – a subscription-based, full-service automation model that minimizes risk, complexity, and capital strain. It is developed for customers who want joint operational responsibility to ensure maximum productivity and peace of mind – knowing that they utilize Element Logics’ best practice and “know how” in a partnership. 

What is Automation as a Service? 

AaaS is our answer to the evolving needs of modern warehouses. With AaaS, you do not buy automation – you subscribe to it. 

-Think of it like subscribing to efficiency. Just as ridesharing transformed urban mobility, AaaS brings that same reliability and simplicity to your warehouse. You only pay for the performance you need, says Håvard Hallås, Chief Commercial Officer at Element Logic. Instead of heavy upfront investments and maintenance headaches, you get a tailor-made automation solution combined with our industry-leading software, live monitoring, warehouse expert guidance, and continuous optimization, he continues. 

“Think of it like subscribing to efficiency. Just as ridesharing transformed urban mobility, AaaS brings that same reliability and simplicity to your warehouse. You only pay for the performance you need.”

Håvard Hallås, Chief Commercial Officer, Element Logic

Why Choose AaaS?  

Automation as a Service removes the traditional barriers of warehouse automation, lowering the threshold for ambitious companies to adopt automation. With no upfront investment and reduced risk, AaaS makes it easier than ever to future-proof your warehouse without the long-term commitments of traditional procurement. 

At Element Logic, we have built our reputation as the world’s first – and largest – AutoStore partner. With AaaS, we go beyond technology, and we take shared responsibility for your performance, uptime, and success. 

“With Automation as a Service, we remove the barriers to warehouse automation, enabling customers to scale with confidence – no upfront investments, reduced operational risk, and less strain on internal resources. All of it designed to deliver what matters most: maximum productivity.”

Stian Hagen, Concept Architect 

Who is AaaS for?

Every business is different. That is why Automation as a Service adapts to your challenges and priorities, so you get a solution built around what matters most. 

Every company has its own challenges. Automation as a Service is built to suit them – with a proven model that works across industries. 

• Growing Companies: You might be scaling fast but are cautious about locking cash into infrastructure. AaaS lets you scale today, pay as you grow and gives you expert support that keeps up with your ambitions, and zero CapEx.  
• Companies focusing on their core business: You’ve built success by focusing on your core business, and even though the benefits are clear, automation can feel like a big shift. Automation as a Service (AaaS) provides a smooth, low-risk path into warehouse automation, ideal for organizations with limited bandwidth for complex projects. With Element Logic’s experience from over 400 customers and a full-service model where we share the operational responsibility, AaaS lets you stay in control while we ensure performance, reliability, and peace of mind — together reaching capacity and KPI targets.
• 3PLs: You may operate fluctuating volumes and need flexibility. With AaaS, you minimize risk and ensure predictable performance and seamless growth – even in new markets. 
  Maybe you need automation but prefer to avoid the financial burden and technical complexity. AaaS offers simple, subscription-based automation, backed by our experts – so you can focus on delivering to your customers.

Or if you value stability and certainty – AaaS transforms automation from a massive investment into a low-risk, high-reliability service, with shared operational responsibility and clear, predictable costs.

A true green choice – Sustainability-proof life cycle management and financing 

With AaaS, the long-term risk is on us as a service provider and not the customer – Element Logic is responsible for both the financing and utilization of the equipment throughout its entire lifecycle, including site redeployment when the solution reaches end of life – fewer headaches for the customers and better for the environment. 

“With AaaS, the long-term risk is on us as a service provider and not the customer – Element Logic is responsible for both the financing and utilization of the equipment throughout its entire lifecycle.”

Kristian Rosseland, Vice President – Element Logic Financial Services 

Powered by People. Driven by Technology.
– Proven Through History. 

At Element Logic, we combine cutting-edge technology with passionate people and nearly 40 years of warehouse automation experience.

For decades, we have been at the forefront of warehouse innovation – ever since we built the world’s first AutoStore system. AaaS is the next chapter in that journey, designed for a world where staying competitive means staying flexible. 

Our team does not just deliver technology – we partner with you to maximize your success. From initial consultation to ongoing optimization, we are by your side – committed to your warehouse performance, every step of the way.

Revolutionizing Warehousing, together. 

We have always believed that warehouses are more than storage spaces – they are growth engines. With AaaS, we make it easier than ever to unlock their full potential. 

With AaaS, you do not just automate – you stay ahead. You will never have outdated hardware or software that holds you back. We monitor performance and handle upgrades, maintenance, and optimization – ensuring your warehouse evolves as quickly as the market demands. 

Ready to revolutionize your warehouse performance – without the financial and technical headaches?