In logistics, every parcel counts. Ramberg, one of Norway’s leading providers of transport, logistics, and 3PL solutions, recognized that its growing cross-docking operations needed a new approach. Operating a large network of outlets across the country and known as an early adopter of technology, Ramberg turned to Element Logic to future-proof its operations.

Handling close to 10 million parcels per year across multiple terminals, Ramberg was experiencing rapid growth driven especially by e-commerce and 3PL services. This created new demands for efficiency, accuracy, and predictable operational flows.

Cross-docking became a major growth driver for Ramberg. However, growth brought significant challenges: limited floor space, rising error rates, and inefficient manual sorting. Their existing processes could no longer scale to meet increasing demand. A new, smarter way of working was needed.

“Our ambition has always been to deliver at a level that exceeds our customers’ expectations. When we promise quality, we must also have systems that deliver it,” says Roar Ødelien, CEO of B.H. Ramberg. 

Our ambition has always been to deliver at a level that exceeds our customers’ expectations. When we promise quality, we must also have systems that deliver it.

Roar Ødelien, CEO of B.H. Ramberg.

Bursting at the Seams: Ramberg’s Challenge

Cross-docking moves goods directly from inbound to outbound transport with little or no storage. Traditionally a manual process, it is increasingly automated due to rising labor costs, space constraints, and customer expectations for faster deliveries. 

At Ramberg’s hub in Langhus, space limitations, higher volumes, and manual handling created daily bottlenecks. These constraints impacted efficiency and prevented long-term growth. Maintaining predictability and consistent sorting quality also became increasingly difficult as parcel diversity and volume grew – a critical issue for a company built on reliable, time-sensitive deliveries. 

Finding the Perfect Fit: OmniMod to the Rescue

The Element Logic team initially evaluated conventional conveyor-based solutions. However, when benchmarked against OmniMod, a new modular system, the advantages were clear. Traditional conveyor systems would have required extensive building modifications and still lacked the flexibility needed to scale efficiently. For a space-constrained terminal like Langhus, this made conveyors a poor fit.

OmniMod combines sorting, buffering, and sequencing in one compact and highly flexible solution. Its smaller footprint and higher throughput made it the ideal choice for Ramberg’s space-constrained operation.

When presented with OmniMod, Ramberg’s stakeholders quickly recognized its potential. The system addressed their most critical challenges: floor space, throughput, and accuracy, while also offering room for future growth.

High-Tech Precision: How OmniMod Works

At the core of OmniMod are modular “OmniUnits,” equipped with omnidirectional wheels forming a fully programmable grid. Overhead cameras track each parcel in real time, while AI-driven algorithms direct its movement with millimeter precision.

This enables the system not only to sort but also to buffer and sequence parcels dynamically. Unlike traditional conveyors, OmniMod adapts in real time to shifting needs. The ability to reroute, reprioritize, and reorganize parcels on the fly gives Ramberg a level of operational flexibility previously unattainable with fixed conveyor infrastructure.

“It is extremely compact, which is a prerequisite for having such a system in the middle of a distribution terminal. OmniMod offers two major advantages for us. One is more efficient handling of goods, but most importantly, it improves our quality. This strengthens Ramberg’s competitiveness and ensures that our customers get a better experience,” explains Ødelien.

Element Logic’s warehouse software orchestrates the entire process, ensuring that every scan, divert, and merge is precisely executed. Nothing moves without purpose.

“Ramberg is a great example of how we can combine AI and modular technology to create the logistics of the future. We have moved from manual bottlenecks to a streamlined process with almost zero margin for error,” says Brendon Wolk, Product Manager Material Handling at Element Logic.

Installation was completed with minimal disruption to ongoing operations, enabling Ramberg to transition smoothly from manual to automated processes.

Ramberg is a great example of how we can combine AI and modular technology to create the logistics of the future.

Brendon Wolk, Product Manager Material Handling at Element Logic.

Results: Faster, Smarter Operations from Day One

Ramberg’s cross-docking hub was transformed. What had once been a cramped, error-prone, and labor-intensive process is now a compact, automated flow managed by a single operator. According to Ramberg, the new setup has significantly improved predictability and overall service quality—two factors essential for maintaining competitiveness in a fast-moving logistics market.

“I believe Element Logic succeeds in turning customers’ ideas into real solutions. The OmniMod system raises the standard by giving us a more modern and automated sorting process. At the same time, projects like this also drive innovation within our company. We find that successful projects inspire new ideas related to automation, system improvements, and general innovation,” says Roar Ødelien.

I believe Element Logic succeeds in turning customers’ ideas into real solutions. The OmniMod system raises the standard by giving us a more modern and automated sorting process.

Roar Ødelien, CEO of B.H. Ramberg.

Future-proof Flexibility

The real value of OmniMod is not only in today’s improvements but in tomorrow’s possibilities. The modular system allows Ramberg to scale capacity seamlessly by adding new OmniUnits or modules. Expansion can be completed in weeks, not months, ensuring minimal disruption.

This flexibility gives Ramberg confidence that its automation will evolve alongside its business. As parcel volumes and customer expectations continue to rise, Ramberg now has an adaptable platform capable of meeting fluctuating demand without costly redesigns.

Moving Business Forward

Ramberg’s cross-docking upgrade is more than a technology project; it is a strategic step toward long-term growth. Together with Element Logic, Ramberg has minimized wasted space, errors, and manual handling – while maximizing throughput, accuracy, and scalability.

At Element Logic, we believe automation is not just about moving parcels. It is about moving businesses forward. As AI-driven, modular automation becomes the new standard in logistics, solutions like OmniMod position companies like Ramberg at the forefront of operational innovation.

Key Improvements

• Throughput: ~30% more parcels processed per hour
• Buffer capacity: 45% increase, allowing smoother handling of peaks
• Accuracy: Sharp reduction in sorting errors, improving service quality
• Labor efficiency: Staffing reduced by two-thirds, with minimal manual handling
• Space utilization: 25% smaller footprint, solving capacity issues
• Ergonomics and safety: Repetitive manual tasks eliminated
• ROI: Immediate gains delivered cost savings from day one
• Scalability: Modular design ensures future growth without redesign