Warehouse automation from Element Logic drives profitable growth for Hobbii

Hobbii has implemented an AutoStore system empowered by Element Logic, along with software and a sorting solution, at its distribution center in Denmark. The solution has had a direct and measurable impact on both operations and profitability.

Hobbii is an international e-commerce company that sells yarn and knitting accessories to customers in more than 80 countries.

With increasing order volumes and high expectations for delivery speed, Hobbii has made a strategic investment in warehouse automation from Element Logic to ensure efficient operations and support future growth.

Significantly improved profitability

The automation has delivered substantial operational cost savings, clearly reflected in the company’s financial performance. For example, Hobbii more than doubled its EBITDA margin in the first year after going live with the AutoStore system from Element Logic.

The system enables Hobbii to operate at consistently high throughput levels:

Up to 16,500 orders per day

800–1,000 orders per hour during peak periods

Up to 70,000 picks per day

24/7 operations during peak seasons

Hobbii more than doubled its EBITDA margin already in the first year after going live with the AutoStore system from Element Logic.

A scalable automation solution that supports assortment and growth

Element Logic’s solution maximizes warehouse space utilization while creating room for a broader and more accessible product range, ensuring high product availability for Hobbii’s customers.

One of the key advantages of AutoStore is its proven scalability. According to Hobbii, the solution made it possible to scale operations step by step while maintaining daily operations.

“We were able to expand gradually without disrupting ongoing operations,” says Andreas Blixt, Operations Manager at Hobbii.

Element Logic’s solution optimizes warehouse space and makes room for a broad, easily accessible product range—enabling Hobbii to ensure high product availability.

Solutions designed for long-term value

The system is modular and built for future growth, allowing capacity to be expanded continuously without interrupting daily operations – an essential factor for an international e-commerce business with significant seasonal fluctuations.

“Long-term partnerships are about more than technology. We create solutions that evolve alongside your business and deliver lasting value,” says Terje Skjølberg, Group Sales Director at Element Logic.

Together, Element Logic’s software, the AutoStore system and an integrated sorting solution build a robust and scalable automation setup at Hobbii’s warehouse in Greve. The solution supports high throughput today while enabling gradual expansion as volumes grow, ensuring efficient operations and long-term value in a fast-moving e‑commerce environment.