A view over the Bergfreunde AutoStore Grid from Element Logic with robots wokring on top.

Our Story

Ever since Element Logic saw the light of day in 1985, we have been maximizing the success of warehouses across the globe.

Optimizing since day one

From humble beginnings – timing warehouse workers with stopwatches – we have evolved into a global leader in warehouse automation. Our breakthrough came in 2003 when we implemented the world’s first AutoStore™ system, pioneering a new era in logistics robotics. 

Headquartered in Norway, and with a foundation built on curiosity, reliability, and performance, we continue to lead the way. By combining intelligent software, robotics, and a people-first philosophy, we solve the industry’s toughest challenges. 

With a constant focus on innovation, we continuously bring new technology and services to the market, designed to fill the gaps in traditional warehousing and optimize performance end-to-end. 

What has not changed is our mindset. We remain close to our customers, agile in our approach, and driven to deliver results. 

Element Logic founders working on old computer

Who We Are and What Drives Us

In Element Logic, we are driven by people, powered by innovation, and connected across the globe. 

Our team of over a thousand experts combine decades of warehouse experience with the latest robotics and data-driven software to deliver end-to-end solutions that boost efficiency, accuracy, and scalability. From e-commerce and retail to manufacturing and 3PL, we empower our customers to stay ahead in dynamic markets. 
 

While our technology is advanced, it is our people who truly make the difference and help our customers succeed. 

Old photo of Element Logic employees with power tools

What We Do

We deliver scalable, full-cycle automation solutions – from consulting and design to intelligent software and lifecycle support, all rooted in deep industry insight. 

Whether integrated with AutoStore™ or developed beyond it, our solutions are designed to streamline logistics, boost accuracy, and future-proof warehouse operations. 

Our offering includes: 

  • Warehouse design and consulting 
  • Integrated robotics and automated material handling 
  • Element Logic Warehouse Software (WCS, AI applications and warehouse analytics  
  • Automation-as-a-Service and flexible financial solutions
  • Lifecycle support and service offering 
model showing the total solution and service offering of element logic
We do not just sell technology, we solve challenges. Our mission is to make your warehouse faster, smarter, and more sustainable. By viewing the warehouse as a complete ecosystem, we design purpose-built solutions for your needs.

Global Presence, Local Commitment 

With offices across the world, we combine global strength with local expertise. Our teams speak your language, understand your challenges, and deliver tailored solutions with global support. 

Our Mission, Vision and Values

Mission 
To make our customers more profitable by optimizing their warehouse performance. 

Vision 
To revolutionize warehousing worldwide. 

Our Values 
At Element Logic, our values are more than words – they guide every decision we make, from designing solutions to supporting our people and partners. They are the foundation of how we revolutionize warehousing together. 

We are Brave 
We think differently, challenge the status quo, and lead with bold ideas. 
We learn fast, act with confidence, and push our industry forward. 

We are Passionate 
We love what we do and bring energy, warmth, and teamwork into every project. 
Our drive comes from solving challenges and exceeding expectations. 

We are Reliable 
We stand by our word and back it up with action. 
With trust, transparency, and quality at our core, we are a partner you can count on. 

Sustainability and Responsibility

Automation done right helps businesses do more with less. Our solutions are crafted for energy efficient operations, reducing not only energy use but waste and carbon footprint too. By improving space utilization with high-density systems, we enable smarter use of existing infrastructure and reducing environmental impact. 

We believe in responsible automation because it is good for business, people and the planet – and we support companies in implementing it through transparent, sustainable practices and lifecycle aware business models.

Our People & Culture

Our people are our greatest strength. We believe the best ideas emerge in an open, respectful, and inclusive workplace. That is why we keep our structure flat, our culture agile, and our teams empowered. 

We celebrate collaboration between our colleagues, our customers, and our partners. Because when people are in their element, performance follows. 

Ready to take your warehouse performance to the next level? 
Let’s talk about how Element Logic can help you minimize costs, maximize efficiency, and stay competitive.