At Element Logic, we believe in minimizing complexity and maximizing performance – not just through technology, but through people, partnerships, and purpose. This vision was on full display during an Element Logic Trade Show in New Jersey, where our Chief Revenue Officer, Seth Weisberg, sat down with The New Warehouse Podcast to discuss the evolution of Element Logic and how we are shaping the future of warehousing. 

The Power of Intimacy and Interaction 

While large-scale trade events like ProMat offer visibility, the Element Logic Trade Show was designed with intention: to create meaningful interactions rather than fleeting encounters. The result was a vibrant atmosphere where more than 400 industry professionals – vendors, partners, and clients – all engaged in genuine, solution-oriented conversations. 

As Weisberg shared, “The intimacy of a smaller show allows people to actually start relationships, not just exchange business cards.” This event exemplified what makes Element Logic different namely our focus on people first, building relationships that go beyond transactional networking.

The intimacy of a smaller show allows people to actually start relationships, not just exchange business cards.

Seth Weisberg, Chief Revenue Officer at Element Logic US

The Road to a Unified Force 

The story of Element Logic’s growth in North America is a powerful one of evolution, resilience, and synergy. Starting as a family business through ABCO Systems, Weisberg recounted how the company overcame early hardships, invested in talent, and eventually reached a turning point, leading to the strategic merger with Element Logic. 

This was not just a business transaction, but an alignment of values. “The way this company runs is very similar to ABCO,” Weisberg said, highlighting the shared commitment to transparency, collaboration, and care for employees and customers alike. 

The combination of Element Logic’s technological capabilities and European legacy, and ABCO’s energy and experience has created a holistic offering unmatched in the industry. It is a classic example of how minimizing silos and maximizing synergy drives success. 

It is Not Just About Automation 

Warehouses may be filled with cutting-edge robotics and complex systems, but what sets Element Logic apart is our passion for processes. While others might lead with hardware, we lead with methodology. 

As Weisberg emphasized, “We are not selling hardware as much as you might think. It is the process that makes the difference.” Our strength lies in understanding the full facility from inbound to outbound and applying deep expertise to optimize each step. 

This is where our promise, Optimizing Warehouse Performance, truly comes to life. By integrating in-house controls, AutoStore’s efficiency, and our experience in static storage and conveyance, we offer flexible solutions that maximize efficiency and minimize errors, not just in equipment, but in strategy. 

Scaling Excellence 

Looking ahead, the roadmap for Element Logic is bold yet focused: scale what works, refine what can be improved, and continue building a people-first company. 

Element Logic is constantly moving forward from continuous Kaizen-based improvements to actively exploring new acquisitions. Under the guidance of Group CEO Ankush Malhotra, the company has launched an internal excellence program focused on boosting efficiency across the organization, ultimately to deliver more value to customers. 

“We are just getting started,” said Weisberg. And that is not an overstatement, it is a reflection of Element Logic’s brave ambition to revolutionize warehousing worldwide.

We are just getting started, and that is not an overstatement, it is a reflection of Element Logic’s brave ambition to revolutionize warehousing worldwide.

Seth Weisberg, Chief Revenue Officer at Element Logic US

Competition Meets Cooperation 

One of the most inspiring parts of the trade show was watching vendors, including competitors, collaborate. Element Logic embraces what Weisberg calls “playing nice in the sandbox,” because at the end of the day, the customer wins when we work together. 

Whether it is collaborating with 3PLs, integrating third-party technologies, or simply being open to conversations with competitors, we believe in reducing barriers and increasing shared success. As Weisberg put it, “If we are laser-focused on taking care of the customer, we will win – maybe not every battle, but the long game.” 

Beyond Automation 

At Element Logic, our mission goes beyond delivering automation systems, we are shaping intelligent, integrated warehouse ecosystems. We focus on minimizing complexity and maximizing clarity, lowering friction to enable smoother collaboration, and most importantly, lightening the physical burden on warehouse staff while amplifying the impact of their expertise. 

To be in your Element is to be part of a company that values bravery, passion, and reliability in every decision. And if there is one message from the trade show, it is this: 

We are not just automating warehouses. We are elevating them. 

You can watch the podcast here.