Element Logic is proud to announce the acquisition of Safer Storage Systems, a leading Australian provider of warehouse storage and automation solutions. This marks a significant milestone in Element Logic’s global growth journey, as the company establishes its presence in the strategically important Australian and New Zealand markets.

The acquisition unlocks new opportunities for Element Logic and Safer Storage Systems alike, as the two companies unite their strengths to deliver end-to-end warehouse solutions tailored for the region. With a strong local customer base, in-house manufacturing, and a growing focus on automation, Safer Storage Systems is a natural fit for Element Logic’s long-term vision of revolutionizing warehousing worldwide. 
 

“We are excited to welcome Safer Storage Systems to the Element Logic family,” says Ankush Malhotra, Group CEO of Element Logic. “Australia is one of the most promising automation markets globally, and this move reflects our strategic ambition to bring our proven expertise and technology to new regions. With Safer Storage Systems, we gain a solid local foundation and a forward-looking partner that shares our values and vision.” 

We are excited to welcome Safer Storage Systems to the Element Logic family

Ankush Malhotra, Group CEO of Element Logic

From trusted local partner to global automation platform

Founded in 2006, Safer Storage Systems has built a strong reputation in the Australian market through its high-quality Silverline pallet racking, technical expertise, and customer-centric approach. In recent years, the company has made significant investments in automation technologies including Autonomous Mobile Robots, pallet shuttles, and integrated software solutions. The partnership with Element Logic brings global scale and technological depth to further accelerate this development. 

“This is a proud moment for our team,” says Matthew Bell, Managing Director and co-owner of Safer Storage Systems. “We have always believed in smart, scalable solutions and building long-term relationships with our customers. Joining Element Logic allows us to take that commitment to the next level. Together, we can offer a seamless automation journey that combines local manufacturing and service with world-leading technology.” 

Together, we can offer a seamless automation journey that combines local manufacturing and service with world-leading technology

Matthew Bell, Managing Director and co-owner of Safer Storage Systems

One partner, one integrated automation journey

Safer Storage Systems will continue to operate with its current leadership and under its existing brand in the near term. Manufacturing will remain in Australia, and the company is already expanding its production capabilities with the commissioning of a state-of-the-art roll-forming machine in Melbourne. This investment strengthens local supply chains at a time when resilience, speed, and sustainability are critical to warehouse operations. 

The combination of Element Logic’s automation expertise, including its position as the world’s largest AutoStore integrator, and Safer Storage Systems’ local knowledge and manufacturing capabilities creates a unique offering for the Australian and New Zealand markets. Customers can now benefit from a fully integrated solution from warehouse design and pallet racking to advanced robotics and software – delivered by one trusted partner. 

“This is more than a new market entry. It is a strategic partnership built on shared values, mutual strengths, and a joint ambition to lead the future of warehousing,” says Om Shankar, Chief Operating Officer and Chief Executive Officer of Asia Pacific at Element Logic. “We are confident that together, we will make automation more accessible, more efficient, and more impactful for businesses across Australia and New Zealand.”

We are confident that together, we will make automation more accessible, more efficient, and more impactful for businesses across Australia and New Zealand

Om Shankar, COO & CEO APAC of Element Logic

With this step, Element Logic continues to expand its global footprint while staying true to its mission: Optimizing warehouse performance, now also in Australia and New Zealand.