The future of warehousing is not only about technology, but about creating lasting value through close partnerships. That is why Element Logic brings customers together to listen, share expertise, and learn from each other. Through Customer Forum, we create an open space where customers can challenge us, exchange practical experience, and help shape the future of warehouse automation together.

Customers are the reason we improve

At Element Logic, creating customer value goes beyond technology. It comes from combining automation expertise with close collaboration throughout the entire warehouse lifecycle, from design and implementation to continuous optimization and ongoing development.

That is why we bring customers together through Customer Forums. Across markets, these gatherings create a practical meeting place where warehouse leaders, automation users, Element Logic employees, and industry peers can discuss what is working, what is changing, and what needs to improve.

We support customers across the entire warehouse journey by combining AutoStore with software, robotics, and material flow systems to optimize performance from dock to door.
The goal is simple: to create an open environment where customers can learn from Element Logic and each other, challenge our thinking, share their own perspectives, and help shape the future of warehouse automation together.

Real warehouse challenges

Warehouse operators face many of the same pressures: rising customer expectations, labor constraints, limited space, increasing order complexity, and the need for more flexible logistics operations. Automation can help solve these challenges, but every warehouse journey is different. This is where Element Logic’s role goes beyond technology delivery, helping customers design, integrate, and continuously improve solutions across their entire warehouse operation.

Customer Forum gives customers a space to speak openly about that journey.

In Finland, the event brought together customers, experts, and logistics professionals to discuss warehouse automation, e-commerce, and the future of intralogistics. The forum focused on practical knowledge sharing, new technologies, and peer-to-peer conversations around automation projects and operational development.

These are truly great events. It is always valuable and rewarding to talk with other industry professionals and discuss their solutions, the challenges they have faced, and how those challenges have been solved. That is why I find these events extremely interesting and valuable. 

Viktor Hollsten, Operations Director at Axla. 

In Norway, around 100 participants from some of the country’s most advanced warehouse and logistics environments gathered for a full day of customer cases, professional insight, and open discussion. A key message from the event was clear: the future of warehousing is not only about technology but about creating lasting value through close partnerships.

I am really looking forward to meeting colleagues from other industries. I am very excited, and I think these events have been very valuable. 

Customer Forum attendee.

Why listening matters

For Element Logic, listening to customers is not a separate activity. It is part of how we develop, deliver, and improve solutions.

Customer Forum allows us to hear directly from the people who use automated warehouse systems every day. We hear what creates value in daily operations. We hear where bottlenecks appear. We hear what support customers need after go-live. We also hear how new demands from end customers affect warehouse performance, staffing, capacity, and delivery precision.

These insights help us improve how we work with customers across the full warehouse workflow, from inbound to outbound. They also help us better understand how customers operate and where we can create additional value over time.

Sharing knowledge across industries and markets

Customer Forum is also about giving knowledge back.

Element Logic employees share insights on automation strategy, software, analytics, AutoStore development, robotic piece picking, material flow, customer success, and operational improvement. At the same time, customers share concrete experiences from their own projects, including what they have learned during implementation, ramp-up, and continuous optimization.

This exchange is valuable because warehouse automation does not stand still. Systems become more integrated, more data-driven, and more connected across the value chain. In Norway, the forum highlighted how Element Logic combines automation, such as AutoStore, software, shuttle systems, conveyors, robotic piece picking, and analytics to optimize the entire warehouse flow from inbound to outbound.

In Finland, customers emphasized the value of discussing similar challenges face to face, learning from other companies, and sharing how specific issues have been solved in practice.

Better together

The strongest results come when customers and Element Logic work as one team.

That means creating solutions that fit today’s needs while preparing for future growth. It means using data to identify improvement areas. It means strengthening internal competence through training and support. It also means building relationships where customers feel comfortable sharing feedback, asking questions, and challenging us to improve.

Customer Forum reflects this mindset. It is not only an event. It is part of a broader commitment to customer success.

By gathering customers across industries and markets, we create a community where knowledge travels faster, best practices are shared more openly, and successful ideas can be adapted to new warehouses and new challenges.

Expanding the dialogue across markets

Going forward, Element Logic plans to create more opportunities for customers to meet, share experiences, and learn from each other across markets.

As our customer base grows globally, we see even greater value in bringing people together across industries, markets, and warehouse maturity levels. These forums help us stay close to customer needs, understand local market challenges, and share expertise that can create value beyond one project or market.

By expanding this approach, we aim to build a stronger customer community across Element Logic, where customers can exchange practical knowledge, explore new technology, and work with us to improve warehouse performance over time.

Maximizing customer success, together

Customer Forum shows what Element Logic values most: people, partnerships, and performance.

Technology is essential. Automation is becoming a strategic necessity for many companies. But the real value is created when technology is combined with customer insight, operational expertise, and a shared ambition to improve.

By listening to our customers, sharing knowledge, and building strong communities around warehouse automation, we continue to do what Element Logic has always set out to do: maximize our customers’ success by optimizing warehouse performance.