Element Logic is pleased to announce its latest collaboration with SoftMoc, a Canadian footwear retailer, on a new AutoStore project at SoftMoc’s fulfilment center in Ontario. This initiative underscores both companies’ commitment to advancing retail logistics through innovative automation technologies.

“In a very challenging and competitive retail landscape, fulfilment and warehousing efficiencies are at the forefront of SoftMoc’s plans,” said Bert Krista, Founder of SoftMoc Inc. “Working with Element Logic has been productive as they have applied their vast knowledge in fulfilment design to create a solution that will help SoftMoc reduce occupancy and labor costs at our fulfilment center.”  

Stephen Sparks, Senior Account Executive at Element Logic, added, “Collaborating with SoftMoc on this project has been exceptional. This solution not only enhances operational efficiency but also reinforces SoftMoc’s ability to deliver outstanding service to their customers. The rapid timeline of this project showcases our team’s dedication and the power of collaboration in achieving great results.”  

This solution not only enhances operational efficiency but also reinforces SoftMoc’s ability to deliver outstanding service to their customers

Stephen Sparks, Senior Account Executive at Element Logic

Parth Joshi, Chief Product Officer at AutoStore, commented, “At AutoStore, we are dedicated to helping brands like SoftMoc enhance their fulfilment operations through automation and intelligent software. By implementing our high-density storage system, SoftMoc gains greater efficiency, faster order processing, and a scalable solution that supports future growth. This project demonstrates how automation can drive both operational excellence and sustainability in retail logistics.”  

The project encompasses nearly 100,000 bins, 42 R5+ Pro Robots, 8 Carousel Ports, and a router to optimize operations. Complementing the AutoStore system, almost a thousand meters of conveyor network has been integrated for picking, empty totes, packing, and a shipping sorter. This comprehensive setup ensures streamlined workflows and increased throughput.  

By adopting the AutoStore system, SoftMoc enhances its ability to provide faster, more accurate order fulfilment, aligning with its customer-centric values. This advancement enables SoftMoc to continue offering personalized service and a diverse selection of high-quality brands, meeting and exceeding customer expectations.