How Element Logic enabled Club L London to maximise storage density through warehouse automation
Founded in 2007 by CEO Katie Randev, Club L London is a next-generation online women’s fashion retailer specialising in delivering accessible luxury and high-quality, unique pieces for the modern, forward-thinking woman. Their innovative approach to women’s fashion has led to explosive growth, however their warehouse in Cheshire was struggling to keep up with demand.
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The challenge: space, speed, accuracy
Club L London were looking for ways to harness their growth through improved operations, always striving to maintain a seamless and engaging customer experience. The current warehouse was not only running out of space, but they were also experiencing issues with speed of fulfilment and poor picking accuracy was driving up returns.
They looked at many different solutions to maximise storage density to enable them to stay in the same building. One solution they considered was erecting a new mezzanine floor. However they quickly realised it just adds extra labour and stairs to climb.
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The solution: Autostore, 23 robots, 25,000 bins
Club L London turned to automation, and decided to go with Element Logic and the AutoStore solution largely due to the increased storage density and reliability it offered, as well as how professional and dedicated they found the UK Element Logic team to work with.
Element Logic designed and implemented Autostore for Club L London, consisting of 25,000 bins and 23 R5 Pro robots. They have 11 ports at the moment. Seven for dispatch, with the others for stock checks and returns put-away.
I would recommend AutoStore to anyone. It’s absolutely brilliant. We have found AutoStore’s automation management system, eManager, intuitive and easy to use. Operators can learn the process in very little time.
Allan Yarwood, Head of Operations, Club L London
The results: payback in 12 months
Since implementing AutoStore with Element Logic the operational impact has been huge. Before AutoStore, Club L London had manual pick-and-pack operations which would take about 4 and a half minutes to complete (equating to under 15 an hour). With AutoStore, it’s now impossible to miss a pick, and the bin presentation is one every 17 seconds, so packers can now pack approximately 180 orders an hour.
This fourteen-fold increase has enabled Club L London to easily meet their output goals, with room for further growth.
We get zero picking errors now.
Allan Yarwood, Head of Operations, Club L London
Previously, an incorrect pick was almost a guaranteed return. With improved picking accuracy, they have seen a dramatic reduction in returns and they are already improving customer retention as a result.
Initially, Club L London estimated their return on investment for the AutoStore would be about 18 months, but 12 months in and it has already paid for itself.
Why Element Logic?
Club L London have found working with Element Logic to be extremely smooth and efficient, with the team always at the end of the phone whenever needed.
Support from Element Logic has been fantastic. They’re dedicated people. They absolutely love the business they work for and they’re always there to help.
Allan Yarwood, Head of Operations, Club L London
From the outset, Club L London appreciated the close contact and support from the Element Logic team, who designed the system to enable them to continue operating throughout the installation process, as well as plan for grid expansion.
The installation itself was clean and efficient with Element Logic site management leading the process from start to finish. Now live, Club L London get regular servicing and support from the Customer Success team and on-call technical support for anything they need.
Club L London are already planning to double the size of their AutoStore in early 2027, this time ahead of the demand, rather than behind it.
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