Nelly’s new warehouse gets a modern automation solution

Nelly Group AB (“Nelly”) gathers its operations in Borås, Sweden to boost cooperation and improve efficiency. Nelly will move its warehouse from Falkenberg to Borås in 2021. It has now been decided that Nelly's new and energy efficient warehouse will be automated through an AutoStore system designed and delivered by Element Logic.

Nelly is a well-known brand with a number of active markets in Europe. The investment in automation and conveyor systems amounts to SEK 84 million.

“Nelly is one of the Nordic’s strongest fashion brands for young women. We build on our Nelly culture by gathering in Borås in modern premises. Our 1.2 million customers make over 2.8 million purchases per year with great demands on our logistics. Next year, we will take logistics to a higher level with a new automated warehouse to boost efficiency and facilitate fast and precise deliveries,” says Kristina Lukes, CEO of Nelly.

“Element Logic is a leader in intralogistics by offering tailored warehousing solutions that optimize performance and efficiency. We look forward to working with Nelly to develop their logistics to the next level,” says Thomas Karlsson, Managing Director of Element Logic Sweden AB.


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